Pink Precision - New product launch by Lycon

Lycon has arguably revolutionised the waxing experience. Emma Baron catches up with the brand’s founder, Lydia Jordane as she visits Dubai for the launch of a very special product…

Welcome to Dubai Lydia, do tell us more about your new product launch.

Thank you! I am very excited to be here in Dubai to launch our brand new Pinkini range – a collection specially made and formulated for the intimate areas which need waxing. Brazilian and Bikini waxing are two of the most requested in-salon-services worldwide, so it was vital that we came up with a new collection to make sure every client has a comfortable and efficient experience. At Lycon, we have already pioneered many changes in the waxing history – we are proud that our waxes can remove hairs as little as 1ml and the launch of the Pinkini range will add huge value to those clients who often opt for waxing in intimate areas.

How does the Pinkini range differ to your others?

The Pinkini is an entire experience – not just a wax. The treatment is made up of four steps, which begins with a skin cleanser, then the very important pre-waxing oil instead of talcum powder – which is not very healthy for us with recent studies showing that it actually causes ovarian cancer, then the hot hybrid wax and then finishing lotions for in-salon use as well as an intimate wash and lightening serum for clients’ to use at home. The wax itself is a blend of Lycon’s traditional hot wax and LYCOtec film wax – designed to remove very short, stubborn hairs. It can be used in thin layers that won’t break, which makes the the hair removal process more efficient and economical. It also has an amazing pomegranate scent.

I also hear on the grapevine that not only are you here to launch Pinkini but you’re also here to award some therapists?

Yes! I’m very excited. This is a new initiative - which our distributor The Pure Company has decided to launch for the first time in the Middle East – where we are rewarding one therapist with the Lycon Star Therapist award. Currently we have four star therapists who have been nominated by their management team and they are: Lekshmi Vijayamma, Pastels Salon; Al Wasl Road;

Why is the lightening serum so important?

Many clients request a lightening serum, this is because after many years of possibly shaving the skin gets darker – the lightening serum helps even the skin tone and is specially made for intimate areas. Unfortunately many salons still use strip waxing - which I do not recommend at all - for the intimate area because it actually removes an entire layer of skin and this ends up marking the skin, ultimately causing darker skin. Le Phuong (Lily), Sisters Beauty Lounge, The Village Mall; Sunitha Balaji, The Nail Pavilion, JLT and Rachell Enson, Essa Beauty Lounge – and I am personally going to be visiting them and presenting them with a Lycon Award of Excellence.

For more information on the Pinkini range from Lycon please contact The Pure Beauty Company: +971 (0) 4 341 0204