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Together we are stronger - and that has never been more relevant than it is today.
That’s why Professional Beauty has launched the ADVANTAGE CARD, a new initiative designed to support professionals and encourage stronger connections across the beauty, spa, hair and aesthetics industry.
As the market continues to evolve, there is a clear opportunity for businesses and professionals to support one another more actively, encouraging engagement within the industry itself. From therapists visiting salons, to stylists experiencing spa treatments, these moments of connection help keep businesses active, visible and supported by those who understand the industry best.
Andy Green, General Manager of Professional Beauty said,
“This has really come from the conversations we’ve been having with people across the industry. Everyone’s having to think a bit differently at the moment, they are adapting and looking for ways to evolve their businesses. What became clear is that there’s a real opportunity for the industry to support itself. The ADVANTAGE CARD is a simple way of helping make that happen”
The Professional Beauty ADVANTAGE CARD provides verified industry professionals with access to selected benefits offered by participating salons, clinics, spas and hotel wellness properties. These may include preferential rates, added value services or exclusive packages, made available at times that suit each business.
The programme has been created to support both professionals and properties helping businesses connect with a highly relevant local audience while offering something meaningful back to those working within the sector.
Applications for the ADVANTAGE CARD are now open to individuals currently working within the industry. All applications are reviewed before approval to ensure the integrity of the programme. Once approved, members receive a digital card with a unique QR code, which can be used at participating properties to verify eligibility and access available benefits.
Professional Beauty is also inviting salons, clinics, spas and wellness properties to register as participating partners. Properties that join the programme can offer selected benefits to verified members and will be included on the official programme listing, as well as being promoted to delegates attending the upcoming Business Summit on 5th May.
The ADVANTAGE CARD programme is currently in its early stages, with properties being added on an ongoing basis. A full list of participating locations will be released shortly on the Professional Beauty website.
Industry professionals are encouraged to apply early and become part of the programme as it develops.
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