PROVOC introduces latest collection

Home-grown make-up brand PROVOC has introduced their latest eye-make up collection. The range includes semi-permanent eyeliners in a range of colors, eyelash extensions for voluminous eyelashes, eyebrow pencils and lip liners inspired by the beautiful Middle Eastern culture. Fadi Sawaya, chief executive officer of Sawaya International and the creator of the PROVOC brand, said: “Our vision for the PROVOC brand is to show the world the beauty and uniqueness of ‘Khaleeji’ make-up that is inspired by the Orient - the sun, sand and mysterious charm of the desert. The Middle East is a rich inspiration for PROVOC and women from this region love the black kohl and bold black eyeliners to get the smoldering Arabic inspired eye look. Mixed with luxurious eyeshadows, PROVOC helps to create unique and dramatically big eyes which is the main icon of beauty here.” “The PROVOC collection uses only the highest quality ingredients and materials to create stunning looks that are more provocative, more intense and more attractive.”