Roaring 20’s - Trends for 2020

As we enter into 2020, we look eagerly toward the future and what it brings for beauty industry. 2019 saw eyebrows getting upgrades and skincare becoming an integral part of every beauty routine. What is 2020 looking like? Will it roar like the past 20s decade?

Clean Beauty Booms

2019 saw Clean beauty brands dominate as they entered a market which didn’t usually focus on ingredient lists. Clean beauty brands educated consumers on the harmful effects of ingredients not only for themselves but for the environment. A growing shift in consumers to be responsible for carbon footprint paired with their innovative products saw clean beauty a hot topic on many lips. This beauty trend will boom in 2020s – as we see more brands get onboard. From ingredient lists boasting natural, natural – and more natural products. To packaging being made to be less wasteful and greener for the environment. Regulation of what constitutes “natural” has already sparked interest in the USA as clean beauty brands back a bill for the FDA to regulate natural ingredient labeling.

Shifting Focus in Markets

With forecasted double digit growth, the men’s skincare market is the new focus for many beauty brands. The beauty market as a whole hadn’t paid much attention to the potential of men’s beauty until recently. With skincare products showing great potential, beauty brands look to bend gender norms and market other beauty products like makeup to men. Following Dior’s Pre-Fall 2020 show, we see Dior turn makeup into war paint on their male models. Models touted neon eyeshadow and fluffy groomed brows thanks to eyebrow products.

   

A Natural Approach with an Upgrade

For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks. Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes. A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise.

For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks. Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes. A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise. 

To read more Magazine News click here.

As we enter into 2020, we look eagerly toward the future and what it brings for beauty industry. 2019 saw eyebrows getting upgrades and skincare becoming an integral part of every beauty routine. What is 2020 looking like? Will it roar like the past 20s decade?

Clean Beauty Booms

2019 saw Clean beauty brands dominate as they entered a market which didn’t usually focus on ingredient lists. Clean beauty brands educated consumers on the harmful effects of ingredients not only for themselves but for the environment. A growing shift in consumers to be responsible for carbon footprint paired with their innovative products saw clean beauty a hot topic on many lips. This beauty trend will boom in 2020s – as we see more brands get onboard. From ingredient lists boasting natural, natural – and more natural products. To packaging being made to be less wasteful and greener for the environment. Regulation of what constitutes “natural” has already sparked interest in the USA as clean beauty brands back a bill for the FDA to regulate natural ingredient labeling.

Shifting Focus in Markets

With forecasted double digit growth, the men’s skincare market is the new focus for many beauty brands. The beauty market as a whole hadn’t paid much attention to the potential of men’s beauty until recently. With skincare products showing great potential, beauty brands look to bend gender norms and market other beauty products like makeup to men. Following Dior’s Pre-Fall 2020 show, we see Dior turn makeup into war paint on their male models. Models touted neon eyeshadow and fluffy groomed brows thanks to eyebrow products.

   

A Natural Approach with an Upgrade

For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks. Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes. A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise.

For a long time now the trend to look more natural has been at the forefront of the beauty industry – especially in MakeUp. As we see the decline of the over-edited Instagram makeup gurus, we see a shift in championing natural beauty. The No MakeUp MakeUp trend is hot – we see it everywhere from runways and our Instagram feeds alike. Bushy natural looking eyebrows, clear dewy complexions and glossy lips. This look will see an upgrade in 2020 as people give it a modern twist – playing with pastel and neon colours giving us galactic looks. Similar to Dior’s take on turning MakeUp into war paint, 2020 will see floating neon eyeliner and watercolor eyeshadow splashes. A less is more approach is everything for 2020, from stripped back makeup looks to less wasteful packaging. Messaging will shift to what enhances our natural beauty instead of hiding it and the beauty industry will turn their attention to target new markets as they see growth potential in these markets rise. 

To read more Magazine News click here.