ROSSANO FERRETTI The World’s Most Expensive Haircut is Coming to the UAE

Celebrity hairstylist Rossano Ferretti, the creator of "the method"—otherwise known as the world's most expensive haircut—is set to launch two new salons in the UAE. The Italian-born hairstylist has founded salons in over 20 major cities—Rome, Paris, New York, and London—and is now set to expand to Dubai and Abu Dhabi. 

Unlike most hairstylists' salons, which are located in refurbished historical spaces, the Dubai and Abu Dhabi salons will be located in luxury villas to ensure the privacy and security of the Middle Eastern clientele.

The key to the success of Rossano Ferretti is the creation of his own method which revolutionized the understanding of hair’s style and is considered one of the most respected innovations in haircutting of the past 40 years. The Method created by Rossano and Lorenza Ferretti is a completely new concept of hair cutting it is all about the natural fall of the hair. This method allows the designer to enhance the individual beauty of every client, customizing the haircut according to the hair type and the characteristics of the individual person. In an era over-saturated by new trends and complex beauty techniques, Rossano masterfully strips beauty and hairdressing to its most natural elements, emphasizing beauty in a natural way, creating a connection between personality, body and hair, deeply renewing the image of beauty.