Salon owners–time to get real about retail with Liz McKeon

International Salon Business Expert, Liz McKeon, has recently hosted a new, insightful, high-level programme for Salon Owners– Time To Get Real About Retail. The new programme provides valuable insights to business owners on how to best leverage the opportunities that retail sales present in order to attract and retain exceptional star team members.

With retail being one of the many challenges that business owners face and Liz’s personal experience in achieving a 70% retail turnover in her own business, Liz decided that the retail process she developed could be an integral programme to attend for those looking to build their retail business and maximise retail as a strong revenue stream during 2024.

The programme is also suitable for brands who are looking to help stockists increase their retail sales and for salon owners who are struggling with retaining top talent in the salon. The programme will help salon owners identify how they can structure their retail department and attract, retain and increase loyalty to their business. This, in turn, will increase client retention and profit per salon visit.

Throughout the programme Liz will lecture on several topics, including:

• The opportunities that retail brings and get real about the numbers
• How to make the numbers happen
• How to break down the barriers to retailing
• Managing your retail revenue
• Commission, bonuses and how to use retail to retain your team 

Two weeks after the programme, Liz will provide salon owners and managers with an online Zoom session to assess how everything they have put into practice is working, along with an update on the improvement of their sales.

Commenting on the launch of the new programme, Liz McKeon said, “This is an exciting opportunity for salon owners, brands and stockists who are looking to build their retail business and sell unlimited retail, whilst holding on to their best staff and retaining their clients. Just this week, I held a soft-launch event for this programme and it was a fantastic success - we had exceptional feedback from salon owners, managers and brands with many commenting on how the workshop is a necessity for salon owners and managers who want to ensure they are constantly growing and improving their business to always be at the top of their game.”

Business Owners, managers and brands who attended Liz’s recent workshop, said:

"Fabulous Day at Liz's Retail Workshop...what a powerhouse of knowledge. Thank you Liz!"

"A very informative and motivational day spent with the expert in the beauty industry, Liz McKeon."

"Amazing day training with Liz McKeon. Lots of knowledge and motivation for my business. Always want the best for my clients."  

Visit Liz’s website at: www.lizmckeon.com. 

For further information on Liz McKeon, please contact Alex Clark at AJC 93 PR by emailing [email protected] or by calling 0131 202 0659.