Showing the way!
The second edition of Professional Beauty GCC was a resounding success, attracting 4,177 decision-makers from the worlds of beauty hair and spa.
Attracted by the live stages, beauty conference and the adjoining Professional Spa and Wellness Conference Dubai, the exhibition was bustling with spa and salon owners, directors and managers, also eager to visit the plethora of exhibitors.
The show was a platform for many exciting new launches. Vivandi choose to introduce new brand Rock Your Hair with its exciting product range, which included Spray It Big To Dry Shampoo, A Mega Volume Root Lifter And Bombshell Big Hair Powder.
Elemis showcased a variety of new products including the White Brightening Dark Spot Corrector which targets darkspots and pigmentation with a brush applicator pen, The Ultra-Rich, an even more nourishing take on Elemis’ bestselling Pro- Collagen Marine Cream and The Pro-Collagen Neck and Décolleté Balm aimed at firming the skin on the neck and around the décolletage.
Also launched at the show was the innovative My Apptitude, a new training app developed by Sally Hewerdine which offers private training platforms, giving complete autonomy over specifically branded training for businesses and a library of courses and workshops, uploaded to a personal training file for individuals.
Janette Watts, Founder, The Product House commented: “The Professional Beauty Show GCC 2016 surpassed all our expectations in terms of quality of attendees. For The Product House it is not just volume of footfall, but calibre of audience, that is important. This year Professional Beauty secured many leaders of the industry and the networking opportunities were more developed.
The venue was easier to access and allowed an abundance of opportunities to meet and discuss business directions and strategies: for our team it was enormously successful.
Our brands were extremely positive regarding new opportunities, with both speakers and delegates being of a high calibre and having appropriate content.
Huge congratulations to Mark, Andy, Zaid, Nicki, Fiona and the rest of the team and we look forward to seeing you in the UK for the next Professional Beauty Show and Worldwide Spa and Wellness Awards.”
Read the full report in the March edition of Professional Beauty GCC magazine.
Save the date for next year!
