Spa Convention speaker in the spotlight
Professional Beauty magazine speaks to Sharon Barcock, director of spa and fitness operations and development MEA for Hilton Worldwide who will be joining the fantastic line-up of local and international speakers joining the much anticipated Professional Spa & Wellness Convention Dubai this February at The Meydan, Dubai.
Why is The Art and Science of Spa Budgeting and Business Planning a topic you want to speak on?
As operators we have not just a responsibility to ourselves but also to our owners to be responsible business managers. The spa is no different to any other business in the sense that it is a revenue generating business. spa managers have limited resources regarding driving business, understand the various financial nuances of the business, and I think it is important that we continue to educate and evolve the skillset of spa managers.
What would you like the audience to take away from this session?
Facts and statistics that open their minds and understanding of the spa business, relevant and useful information and tools that they can take back to their spas and put into practice to improve their performance.
What can we expect from your presentation?
Some very relevant information from key spa operators, and some very practical tools that are simple to implement.
What industry changes would you like to see in 2016?
The industry needs to communicate more openly, sharing best practice, performance and challenges. We need to build networks to create support structures for spa teams. Most importantly, we need to create spas that are relevant and viable.
What have been the most important spa industry developments in the last few years?
Spas have become more focused on the wellness component of the business and the reason why our guests are really coming to the spa, therefore understanding the need for a complete head-to-toe approach and that the spa is not just for pampering. To support that, a greater focus on the need for qualifications and experienced spa teams has been a step in the right direction and I hope that in 2016 we see a defined process.
What is the most important global role for the spa and wellness industry?
To be recognised as a structured and accredited industry, that provides a 360 approach to wellness both for consumers, employees and communities.
Why are industry events such as the Professional Spa & Wellness Convention important?
You cannot put a value on information and this is the most important aspect of the convention. Also having time away from your business unit to connect with fellow industry colleagues, and to see new products, equipments and concepts that will help you drive your business.
Which sessions are you most looking forward to at the convention?
All of them, I find it truly fascinating listening to fellow colleagues both experienced and new to the industry, sharing insights and information.
Hurry, 25% Early Bird discount ends on 28 December. See the agenda and how to book here
Professional Beauty magazine speaks to Sharon Barcock, director of spa and fitness operations and development MEA for Hilton Worldwide who will be joining the fantastic line-up of local and international speakers joining the much anticipated Professional Spa & Wellness Convention Dubai this February at The Meydan, Dubai.
Why is The Art and Science of Spa Budgeting and Business Planning a topic you want to speak on?
As operators we have not just a responsibility to ourselves but also to our owners to be responsible business managers. The spa is no different to any other business in the sense that it is a revenue generating business. spa managers have limited resources regarding driving business, understand the various financial nuances of the business, and I think it is important that we continue to educate and evolve the skillset of spa managers.
What would you like the audience to take away from this session?
Facts and statistics that open their minds and understanding of the spa business, relevant and useful information and tools that they can take back to their spas and put into practice to improve their performance.
What can we expect from your presentation?
Some very relevant information from key spa operators, and some very practical tools that are simple to implement.
What industry changes would you like to see in 2016?
The industry needs to communicate more openly, sharing best practice, performance and challenges. We need to build networks to create support structures for spa teams. Most importantly, we need to create spas that are relevant and viable.
What have been the most important spa industry developments in the last few years?
Spas have become more focused on the wellness component of the business and the reason why our guests are really coming to the spa, therefore understanding the need for a complete head-to-toe approach and that the spa is not just for pampering. To support that, a greater focus on the need for qualifications and experienced spa teams has been a step in the right direction and I hope that in 2016 we see a defined process.
What is the most important global role for the spa and wellness industry?
To be recognised as a structured and accredited industry, that provides a 360 approach to wellness both for consumers, employees and communities.
Why are industry events such as the Professional Spa & Wellness Convention important?
You cannot put a value on information and this is the most important aspect of the convention. Also having time away from your business unit to connect with fellow industry colleagues, and to see new products, equipments and concepts that will help you drive your business.
Which sessions are you most looking forward to at the convention?
All of them, I find it truly fascinating listening to fellow colleagues both experienced and new to the industry, sharing insights and information.
Hurry, 25% Early Bird discount ends on 28 December. See the agenda and how to book here
