Spotlight on Speakers - Daniella Russell

Spotlight on speakers 

Our monthly catch up with key speakers from the 2016 Professional Spa and Wellness Convention. This month, we feature Daniella Russell:

Why is “The psychology of buying” a topic you want to speak about? 

Retail is such a huge part of our additional income, which is one of the main reasonsI wish to pursue this subject.

To complete our job professionally and correctly, we should offer our clients a 360 degree overview. A spa visit is not only a hands-on experience with excellent results, it is about maintaining the result and moving forward.

This should include purchasing retail products so that the client is still experiencing the benefits of their spa visit,

long after they have left. 

What would you like the audience to take away from this session? 

I would like the audience to gain an understanding of the importance of retail for both

the client and the business. It is a two-way gain. We are generally frightened of retailing and we need to overcome this fear. 

What can we expect from your presentation? 

Debate, excitement, and positive thinking! 

What industry changes would you like to see in 2016? 

I would like to see great dedication to training and education and for the understanding of wellness to keep growing 

What have been the most important spa industry developments in the last few years? 

For me, it’s definitely the shift into wellness and health, which is now stronger than ever. 

What is the most important global role for the spa and wellness industry? 

To keep carrying the health, wellness and fitness approach into the spa world until they merge naturally. 

Why are industry events such as the Professional Spa & Wellness Convention important? 

This event allows like-minded individuals to network, and helps us keep moving forward through innovation, great ideas, reinforcement of beliefs, support and direction. 

Which sessions are you most looking forward to at the convention? 

All of them as they all have something important to share. 

 

Daniella Russell is spa development and operations director at Spa Concepts. She has vast experience in the GCC spa industry including a stint as director of health and leisure for Wafi Group, Dubai, which includes Cleopatra's Spa and Spa Resources International.