Strobing and selfies are key rivers of make-up sales

The key influencers driving the global prestige make-up market are the strobing technique and ‘selfies’, according to the NPD Group. The global information company’s report said that sales of prestige make-up reached £390 million from January to August 2015, an increase of 14.3% on the same period in 2014. The face, eye and lip make-up categories all experienced double digit growth, while sales of highlighting products grew by 48.5% on the same period in 2014. Cream and powder highlighter products to illuminate the face are central to the strobing technique, which has taken over popularity in the mass market from the trend for contouring which dominated the market and hugely increased the development and sales of bronzing and sculpting products. To read the entire story, click here.