Ask the Expert: Thanks to the party season, we had a really busy December. How can I keep this momentum going in January?
The fashion industry keeps the momentum between high and low peak periods by staying fresh and exciting. Similarly, the beauty industry needs to come up with a dramatically new look and feel, enticing offers, and innovative service focuses as it transitions into January.
In the case of TNS, while our December campaign focused on outside-in beauty, our January campaign focuses on inside-out beauty. The bright red and bejewelled palette of December gives way to a nude palette of light pinks in January.
Being experiential, beauty salons and spas can also keep the momentum going by being aware of their client’s physical and emotional needs around this time of year. Thanks to the intensity of December with travel, holiday gifting, families visiting, and endless parties, our clients are financially, physically and emotionally drained by the time January comes around. Clients are looking for deals, savings for the rest of the year, physical healing, emotional rejuvenation and opportunities to improve themselves.
In January at TNS we look forward to launching our “Fresh Start” campaign in which all our Be-YOU-TY Bonus members can enjoy savings on all detox or relaxation related treatments such as massages and facials. And TNS clients who spend more than 280 AED during the first week of January get to enjoy a complimentary massage or facial on us. The “Fresh Start” nail art collection also includes a completely nude nail design called “No Polish Please” to urge our clients to improve the health and condition of their nails by letting their nails breathe. Instead they can opt for natural nail therapy or an almond oil treatment instead of the traditional manicure. Being the month of new beginnings, January is a month when clients are hopeful, optimistic and determined to have a positive year ahead. This is the perfect time for beauty-service companies to restate their values and illustrate their commitment to new and improved customer experience. For example this January, TNS is running a parallel campaign called “NEW TNS, NEW YOU” which urges our clients to Tick off their TNS New Year Resolutions to make their TNS experience more convenient in 2017. In the spirit of the New Year, we are asking our all clients to check of their TNS New Year Resolutions by:
1. Downloading our new TNS app
2. Visiting our new and revised website
3. Enjoying our more user-friendly Be-YOU-ty Bonus programme
4. Downloading our new TNS menu
5. Saving the number of our new and improved call centre
6. Purchasing our new #TNSADDICT beauty packages that offer immense savings to regular clients
Sehr Karim is marketing director at the House of Enspa, which offers training, franchising, marketing and distribution through its Espai arm and is also the holding company for successful UAE grooming chains Marquee and TNS.
The fashion industry keeps the momentum between high and low peak periods by staying fresh and exciting. Similarly, the beauty industry needs to come up with a dramatically new look and feel, enticing offers, and innovative service focuses as it transitions into January.
In the case of TNS, while our December campaign focused on outside-in beauty, our January campaign focuses on inside-out beauty. The bright red and bejewelled palette of December gives way to a nude palette of light pinks in January.
Being experiential, beauty salons and spas can also keep the momentum going by being aware of their client’s physical and emotional needs around this time of year. Thanks to the intensity of December with travel, holiday gifting, families visiting, and endless parties, our clients are financially, physically and emotionally drained by the time January comes around. Clients are looking for deals, savings for the rest of the year, physical healing, emotional rejuvenation and opportunities to improve themselves.
In January at TNS we look forward to launching our “Fresh Start” campaign in which all our Be-YOU-TY Bonus members can enjoy savings on all detox or relaxation related treatments such as massages and facials. And TNS clients who spend more than 280 AED during the first week of January get to enjoy a complimentary massage or facial on us. The “Fresh Start” nail art collection also includes a completely nude nail design called “No Polish Please” to urge our clients to improve the health and condition of their nails by letting their nails breathe. Instead they can opt for natural nail therapy or an almond oil treatment instead of the traditional manicure. Being the month of new beginnings, January is a month when clients are hopeful, optimistic and determined to have a positive year ahead. This is the perfect time for beauty-service companies to restate their values and illustrate their commitment to new and improved customer experience. For example this January, TNS is running a parallel campaign called “NEW TNS, NEW YOU” which urges our clients to Tick off their TNS New Year Resolutions to make their TNS experience more convenient in 2017. In the spirit of the New Year, we are asking our all clients to check of their TNS New Year Resolutions by:
1. Downloading our new TNS app
2. Visiting our new and revised website
3. Enjoying our more user-friendly Be-YOU-ty Bonus programme
4. Downloading our new TNS menu
5. Saving the number of our new and improved call centre
6. Purchasing our new #TNSADDICT beauty packages that offer immense savings to regular clients
Sehr Karim is marketing director at the House of Enspa, which offers training, franchising, marketing and distribution through its Espai arm and is also the holding company for successful UAE grooming chains Marquee and TNS.