The biggest PB exhibition yet!
34,100 visitors attended the biggest Professional Beauty London exhibition yet last weekend on the 22-23 February at London ExCeL, UK. The flagship show from the Professional Beauty portfolio has an international following and is seen as the perfect place to see everything the market has to offer. The focus was on quality and professionalism, providing an environment for real business opportunities and industry education. Here’s what a few people had to say about the show: “I haven’t done a show for five years and I was a bit dubious but I would say this is one of the best shows I have been at for a really long time. I think the position we have got is great and the quality of people we have seen has been great. The vibe of this place has been really cool and my staff and I have all really enjoyed it. It’s been fantastic.” Tracey Parkin, SkinBrands “We have had people coming to our stand saying ‘we have come to Professional Beauty to see you’ and that’s really good. That’s testament how your marketing works how you get people interested – it’s the whole package. You are not just selling a space you want our stand to be busy and we like that.” Lorna Bowes, Aesthetic Source On the same weekend, the prestigious Professional Beauty Awards took place at The Brewey, City of London on February 22 attracting 800 guests. A special well done to Middle Eastern winners: Reméde Spa at the St. Regis Abu Dhabi and Banyan Tree Spa Al Wadi. To see the full list of award winners, click here. the Middle Eastern version of Professional Beauty will be back after its successful debut into the region next year on 31 January - 1 February 2016. Avoid paying AED100 on the door and register for FREE here.