The Davines bleaching system for an unprecedented comfort for colourist and client

EIDEAL, the leading provider of premium hair products and tools across the MENA region, have launched a premier bleaching system by Davines called Century of Light

The Century of Light is Davines’ new bleaching system designed with full respect for scalp and hair.

Enriched with an exclusive protective booster, it offers absolute certainty in terms of result and unprecedented comfort both for colourist and client. The system is complete, versatile and extremely simple to use. It consists of three products, namely Progress, Liberty and Tolerance for partial and total lightening, as well as free hand techniques. The system can be applied directly to the base with full guarantee of reliable results whilst ensuring care for the scalp and hair structure.

Davines Research and Development laboratories have indeed identified a combination of ingredients characterised by an effective strengthening and antioxidant power that provides protection during bleaching services. This exclusive protective booster has been used to formulate the Progress and Liberty products, whereas Tolerance has been enriched with oils that make it particularly gentle on the scalp.

The result is a bleaching system that leaves thehair elastic, compact and extremely soft, a promise of beauty that is fully in line with market expectations. With The Century of Light clients receive a full fledged excellent, comfortable and gentle professional service. The Century of Light draws inspiration from the scientific freedom of the Enlightenment. During the eighteenth century, this cultural and philosophical movement elevated reason as the primary source of authority, generating the ideals of freedom, progress, tolerance and fraternity. It was the triumph of progressive thinking, free from dogmas, superstitions and past beliefs, and science achieved a predominant role. The Century of Light draws inspiration from the vision of this age, it celebrates the power of science when applied respecting humans and the environment.

Also in packaging, The Century of Light talks about respect. Consistent with Davines’ drive towards sustainability, the carbon dioxide emissions generated by the production of the line packaging are offset by Davines through reforestation projects. The Century of Light is a system made up of three products.

PROGRESS

Premium and multi-purpose bleaching powder for the hair, enriched with an exclusive protective booster for partial or total lightening, precise and reliable results that fully respect the hair structure.

LIBERTY

Bleaching powder for free hand lightening techniques, enriched with an exclusive protective booster, the ideal support for the colourist’s creative craft.

TOLERANCE

Ammonia free, dermatologically tested lifting oil for light and delicate lightening also near the scalp. 

The Century of Light bleaching system can satisfy all the requirements of colourists and clients, as well as all the bleaching needs by providing the right lifting power with respect for scalp and hair.

For total bleaching, also near the scalp, or to brighten up blonds, it is possible to offer the “At full light” service, whereas the “Diffused light” service gives rise to delicate lightening touches,also to harmonise the pre-existing ones or to make colour differences less evident. When the desire is creating plays of light with free hand techniques, the “Freedom of light” service allows colourists to obtain natural highlights like the ones the sun creates with great spontaneity. For those who would like to lighten up, but don't have the time to do it, The Century of Light offers the “Overlight” solution, a service that enables the colourist to obtain quick highlights by applying the bleach during the colour processing time. Finally, the “Flamboyage” services are a must to enhance reflects in a natural way and “Highlights” to create precise touches of light playing with traditional foils.

The solutions offered by The Century of Light cover every technical and creative need of colourists and clients, whilst ensuring reliable and excellent results both in terms of look and of scalp and hair health. This is why The Century of Light offers unprecedented comfort for those who choose light.

Come and visit EIDEAL at Professional Beauty GCC exhibition on the stand B6