Beauty predictions for 2017 by Joelle Mardinian
We ask industry experts from the worlds of beauty, spa, nails and hair what shaped our industry in 2016 – and what lies ahead for 2017
Beauty expert: With over 5million Instagram followers Joelle Mardinian is an award winning make-up artist in the Middle East, with her own TV show, which has been running for over 12 years. Joelle also owns her own chain of beauty salons; Maison de Joelle with many branches throughout the Middle East. Joelle has recently opened her own aesthetic clinic Make Over show Clinica Joelle
How long have you been in the beauty business? I started out very early in this business as I’ve always had a passion for make-up. My make-over has been on for almost 12 years while my chain of salons has almost been running for 10 years. As I mentioned, I was always intrigued by beauty and it was something close to my heart. I knew I wanted to do something for women in this region.
How do you gauge the latest beauty trends? Are these more regional trends or global? There are so many beauty trends that come and go. Some of them do last longer than others. I don’t think I have a particular measure as such. I believe in being stylish. Being fashionable and stylish are two different things. Stylish people can sense and put together two very opposite trends from different eras and still make it work.
What do you predict will be the top beauty trends for 2017? I am a believer of simplicity and I am so glad to see this look is coming back. For make-up it’s back to basics with pastel lips and smokey eyes. I believe the ’60s look will be big for 2017 too, the up dos and back combed hair, popular in that era, are returning.
How dynamic is the beauty industry in the Gulf region? The countries in the Gulf are usually the first to bring in the latest products in hair, skincare and make-up. We can find anything we want in the market, with great prices. Another thing I love about the beauty industry is there is something new every day. Gulf countries are always in the race to get the latest.
What was your favorite beauty product of 2016? Actually a product from my own range – Joelle Paris – has been hugely popular. It’s called Golden Girl and it’s a bronze body shimmer highlighter, which gives you an all over super-bronzed glossy tanned look – an essential in the sunny climate! The iridescent golden particles within the product illuminates the body’s skin with shiny shimmer reflections. It also contains vitamin E, an anti free radical vitamin that protects the skin cells from oxidation triglyceride oils which helps repairs the skins barrier.
More to follow...
