Training app bridges gap with Y generation

Training app, My Apptitude, which had its official launch on February 1, will help businesses connect with the younger generation and assist in tough economic times says Sally Hewerdine, managing director of My Apptitude. The app offers individual courses and workshops and private corporate platforms available globally 24/7 through mobile technology.

For individuals, the Dubai-based My Apptitude offers a library of courses and workshops, uploaded to a personal training file. For businesses, My Apptitude offers private training platforms, giving complete autonomy over specifically branded training.

Hewerdine says: “Training is undergoing fundamental changes and there is a need for it to be cost effective and flexible. When companies are struggling in hard economic times this can be often training that takes a cut. However, it is the most vital time to increase your training to motivate your team and give you the edge over your competitors. “Our platform is affordable and in touch with the Y generation. Smart training gives you a higher retention of knowledge, many of our clients selling brands use smart training as a tool for learners to work on product knowledge prior to the classroom, precious classroom time then becomes more effective. After training it is used as a reference for revision, selfassessments and testing.” Hewerdine has an avid interest in learning and developed the app after spending half of her career in training and engaging staff. She is also a keen writer, designing training programmes inline with corporate goals. She is also the author of Driving Retail.