Using Social Media to attract new spa customers

Every spa and salon wants to know how to attract their customers and keep them coming back for more, NAMITA RAMANI, Founder of Above Digital tells us how…

I always pose one question to my spa clients: where are your customers spending most of their time? The answer is simple: social media.

Most people log on to Facebook every few hours (if not every hour!), this is closely followed by Instagram and then Snapchat. This means that the easiest way to market to your customer is through social media. The question then becomes, how do I use social media to attract footfall to your spa or salon?

Posting random content, or relentlessly throwing out your offers isn’t going to cut it. You need to know WHO your ideal clientele is, what kind of services they are looking for, and the correct way to present that in front of them, using paid advertising to reach them.

I always recommend Facebook as the number one channel to run paid ads, because it has the ability to reach the right kind of people for the most cost-effective price. If you’ve been running Facebook adverts yourself, but aren’t seeing any results, I’d recommend doing some serious troubleshooting, because you’re missing out on a potential gold mine.

Make sure you aren’t just boosting posts, that you’re targeting the right kind of people, and that you’re coming up with creative offers that appeal to your audience. The algorithm changes every day, but if you get it right, you can get a steady stream of new customers for your spa or salon every single month.

One tip I give spa and salon marketing teams is to stop boosting their posts on Facebook, because it wastes your budget without giving any real results. There is a big difference between boosting a post and actually creating a Facebook ad - and that difference definitely influences your results.

Put simply, when you boost a post, you’re telling Facebook, “Just put this post out in front of people, I just want people to see this”. But when you create an ad, you’re telling Facebook, “I want you to show this to the kind of people who will go to my website (and not just like, or comment and waste my money)”.

To summariae, make sure you use the platform in the right way and invest in social media, because that’s where your customers are spending most of their time.

REGISTER FOR NAMITA’S FREE WORKSHOP: 1 November 2017, 3:00 PM
How to get new clients for your spa every month using Facebook, Instagram and Email
Visit abovedigital.com/spa-workshop to register.

Every spa and salon wants to know how to attract their customers and keep them coming back for more, NAMITA RAMANI, Founder of Above Digital tells us how…

I always pose one question to my spa clients: where are your customers spending most of their time? The answer is simple: social media.

Most people log on to Facebook every few hours (if not every hour!), this is closely followed by Instagram and then Snapchat. This means that the easiest way to market to your customer is through social media. The question then becomes, how do I use social media to attract footfall to your spa or salon?

Posting random content, or relentlessly throwing out your offers isn’t going to cut it. You need to know WHO your ideal clientele is, what kind of services they are looking for, and the correct way to present that in front of them, using paid advertising to reach them.

I always recommend Facebook as the number one channel to run paid ads, because it has the ability to reach the right kind of people for the most cost-effective price. If you’ve been running Facebook adverts yourself, but aren’t seeing any results, I’d recommend doing some serious troubleshooting, because you’re missing out on a potential gold mine.

Make sure you aren’t just boosting posts, that you’re targeting the right kind of people, and that you’re coming up with creative offers that appeal to your audience. The algorithm changes every day, but if you get it right, you can get a steady stream of new customers for your spa or salon every single month.

One tip I give spa and salon marketing teams is to stop boosting their posts on Facebook, because it wastes your budget without giving any real results. There is a big difference between boosting a post and actually creating a Facebook ad - and that difference definitely influences your results.

Put simply, when you boost a post, you’re telling Facebook, “Just put this post out in front of people, I just want people to see this”. But when you create an ad, you’re telling Facebook, “I want you to show this to the kind of people who will go to my website (and not just like, or comment and waste my money)”.

To summariae, make sure you use the platform in the right way and invest in social media, because that’s where your customers are spending most of their time.

REGISTER FOR NAMITA’S FREE WORKSHOP: 1 November 2017, 3:00 PM
How to get new clients for your spa every month using Facebook, Instagram and Email
Visit abovedigital.com/spa-workshop to register.