Vivandi launches innovative wellness hair care line

Hair loss expert Vivandi has launches Malibu C, a professional vitamin C based product line, which protects and reverses the detrimental effects of hard water. Trisha Rice, director of global business development, who visited Dubai for the glittering launch held at the Fairmont Hotel, attributed much of the hair problems in the region such as breakage and colour fade on hard water, combined with the harsh climate and use of air conditioning. The Hard Water Wellness Kit is desgined to detox and defend hair against hard water mineral deposits. It not only improves hair texture and appearance, but also allows colour, highlight and perm, relaxer or conditioning treatments to penetrate more effectively. The products are 100 per cent vegan, free of parabens, DEA, gluten and propylene glycol. The range all offers product lines for coloured hair, swimmers, scalp and blondes.