Dubai, UAE – The Waves of Change event, hosted by Wella Professionals, transformed The Theater at Fairmont Hotel, into a dazzling stage for creativity, innovation, and cutting-edge hair artistry. This spectacular celebration marked the launch of Wella Professionals in the region, bringing together the industry’s top talents to showcase the latest trends and revolutionary techniques.
A Night of Artistic Excellence
The event featured five of Wella’s top artists, who introduced the highly anticipated Golden Glass Hair trend for 2025. This trend, presented through five stunning models, reflected the luxurious, luminous, and seamless hair finish that defines the future of hairstyling.
Adding an international touch, two Wella Professionals Global Artists from Turkey took the stage to unveil the Colour Touch Melt trend, a collaboration with System Professional. Their presentation, featuring two models, highlighted a seamless blend of tones and depth, demonstrating the next evolution in hair colouring.
The night reached another level of sophistication with the prestigious Sassoon Academy, which introduced its Blanc Collection. Featuring four models, this collection showcased modern haircuts and refined colour techniques, setting new standards in precision and artistry.
Bringing the Beauty Industry Together
The Waves of Change event was more than just a showcase—it was a meeting point for top salons, beauty leaders, and industry professionals from across the region. The evening provided a platform for networking, inspiration, and a glimpse into the future of hair fashion, reinforcing Wella Professionals’ commitment to pushing boundaries and redefining beauty standards.
As Wella Professionals continues to shape the future of the industry, Waves of Change marks the beginning of an exciting new era in hairstyling, where creativity meets innovation to inspire the next generation of beauty professionals.
