Welcome to the AUTHENTIC BEAUTY CONCEPT

Published 20th Jun 2021
Welcome to the AUTHENTIC BEAUTY CONCEPT

We believe in AUTHENTIC BEAUTY:

From over-engineered formulas to carefully selected, pure ingredients.
From over-glamourised hair dos to
real authentic hairstyles.
From perfectly retouched beauty imagery and distant corporate communication to visuals that are real and an honest direct discussion.
From a
fast-paced life to also taking time to disconnect.
Today's generation is part of a wider philosophy, demonstrating a desire for truth and authenticity.

AUTHENTIC BEAUTY CONCEPT has been crafted as a response to today’s consumer, experiencing life in the new now:

WE BELIEVE IN AUTHENTIC BEAUTY

It's our shared believe, it's what binds and drives us. It begins the moment you decide to be yourself.

WE BELIEVE
authentic beauty is
natural and simple. It doesn't need sophisticated photo filters it grows with character.

WE BELIEVE
in
pure ingredients

from carefully selected origins free from silicones, sulfates and parabens.

WE BELIEVE
in the honest artisan, building on empathy, experience and skills.

Be part of the authentic beauty movement.

 

JOIN THE #AUTHENTICBEAUTYMOVEMENT

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and in general people who share the same values. We wanted to find a range of hair products that fit to our beliefs and feel true to us. Something honest, simple, made with carefully selected ingredients. We wanted to create something authentic, something that people can relate to. Individual experiences, ideas and beliefs came together and out of this AUTHENTIC BEAUTY CONCEPT was born.

AUTHENTIC BEAUTY CONCEPT: OUR BELIEFS

1. PURE FORMULAS

The AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Our care and styling formulas are vegan*, created with a free-from philosophy; they are free from sulfates**, parabens, silicones, mineral oils and artificial colourants. These are products with integrity. Pure, natural, simple, pleasant, carefully selected.

Within AUTHENTIC BEAUTY CONCEPT nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients whilst preserving their benefits like the mango and basil in our Hydrate range.

AUTHENTIC BEAUTY CONCEPT also supports the Sustainable Guar Initiative (SGI); a program launched by the company Solvay to enhance the livelihoods of thousands of small holder guar bean farmers in India and responsibly source the ingredient Guar (Guar Hydroxypropyltrimonium Chloride), a caring ingredient.

2. NO-FILTER ATTITUDE

AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today's beliefs and individual experiences making the #authenticbeautymovement a unique community embracing a new attitude towards authentic beauty.

The mindset behind the #authenticbeautymovement is ‘be yourself’. It’s about being real, direct and open. Honesty is attractive. Our individuality and character are what gives us beauty, non-filtered.

3. AUTHENTIC HAIR

The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair with substance to it, and styling products with a 'no styling' approach invisibly enhancing authentic hair.

It’s about building on the natural beauty that is already there. Effortless in every way, perfectly (im)perfect touchable hair create this kind of crafted quality reduced luxury.

4. MINDFUL EXPERIENCE

A mindful moment is about connecting inner and outer beauty through real experiences. It's about looking within to reconnect with yourself. When you’re present in the now, that’s when you rebalance your mind and soul; bringing out your inner beauty to truly express yourself.

AUTHENTIC BEAUTY CONCEPT allows the hairdresser to create a different, premium in- salon environment that blocks out the noise of the busy world around, creating a moment worth to remember a memento.

AUTHENTIC BEAUTY CONCEPT: IN-SALON MEMENTO MENU

The premium brand has created a care and styling service menu to help hairdressers bring out their client's inner beauty through a unique sensorial journey, so that they can truly take a moment for themselves. Client’s choose the right service depending not only on their needs, but also on their mood. The curated hair treatments come with 3 carefully selected salon exclusive essences, also in a premium packaging, for a customised sensorial journey, elevated by premium tools.

Join the #AUTHENTICBEAUTYMOVEMENT via www.authenticbeautyconcept.com and @authenticbeautyconcept.gcc on Instagram and Facebook.

 

AUTHENTIC BEAUTY CONCEPT: PRODUCT RANGE AT A GLANCE

AUTHENTIC BEAUTY CONCEPT GLOW – FOR COLOURED HAIR

With Date & Cinnamon

THE SCENT: An ultra-sensual signature based on a wrapping accord of rich, luminous, spicy, dried fruits, such as notes of date and cinnamon flowers. Then the base explodes, revealing an incredible mouth-watering sweetness and a premium feeling with milky woods, vanilla infusion and luxury tonka.

  1. AUTHENTIC BEAUTY CONCEPT GLOW CLEANSER

    A cleanser that moisturises and seals the cuticle to preserve coloured hair.

    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT GLOW CONDITIONER

    A conditioner that moisturises and preserves coloured hair, promoting a soft and shiny finish.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT GLOW MASK

    An intense mask that nourishes the hair from root-to-tip, whilst preserving colour.
    500ml, 200ml

  4. AUTHENTIC BEAUTY CONCEPT GLOW ESSENCE

    Salon exclusive droplets with Crambe Abyssinica Seed Oil and Dicaprylyl Carbonate intensify the care and shine effect of the treatment.
    30ml

 

AUTHENTIC BEAUTY CONCEPT AMPLIFY FOR FINE HAIR

With Green Tea & Lime

THE SCENT: An incredible fresh and natural luxurious feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petal scent, warmed-up into an unforgettable soft and sensual woody powdery scent.


  1. AUTHENTIC BEAUTY CONCEPT AMPLIFY CLEANSER

    A lightweight cleanser that boosts body and volume, leaving fine hair soft, yet manageable with a fuller feeling.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT AMPLIFY CONDITIONER

    A transparent, lightweight conditioner that boosts body and volume, leaving fine hair smooth and feeling thicker.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT AMPLIFY SPRAY CONDITIONER

    A lightweight, leave-in spray conditioner that moisturises and detangles fine hair on a daily basis. The formula with Panthenol and Rice Extract brings the hair back to an optimal moisture level.
    250ml

AUTHENTIC BEAUTY CONCEPT HYDRATE FOR DRY HAIR

With Mango & Basil

THE SCENT: The cottony fragrance evokes the floating, weightless sensation of a cloud through the combination of a unique floral bouquet made of premium and delicate white flower notes, with mango and basil accord, over a subtle blend of powdery and vanilla notes.

  1. AUTHENTIC BEAUTY CONCEPT HYDRATE CLEANSER

    A moisturising cleanser perfect for normal to dry, or curly hair, that brings back elasticity and bounce.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT HYDRATE CLEANSING CONDITIONER

    This no lather cleansing conditioner reduces frizz and works great especially on dry, curly hair.
    300ml

  3. AUTHENTIC BEAUTY CONCEPT HYDRATE CONDITIONER

    A moisturising conditioner, ideal for normal to dry, or curly hair, that brings back elasticity and bounce for beautifully healthy-looking hair.
    1000ml, 250ml

  4. AUTHENTIC BEAUTY CONCEPT HYDRATE SPRAY CONDITIONER

    A moisturising leave-in spray conditioner that detangles normal to dry, or curly hair whilst adding shine.
    250ml

  5. AUTHENTIC BEAUTY CONCEPT HYDRATE MASK

    An intense, yet lightweight treatment mask that deeply moisturises normal to dry, or curly hair whilst bringing back elasticity and bounce with added shine. 500ml, 200ml, 30ml

  6. AUTHENTIC BEAUTY CONCEPT HYDRATE LOTION

    A moisturising lotion that helps fight frizz to leave dry hair supple and manageable. It also protects the hair from blow-dry damage and improves combability.
    150ml

  7. AUTHENTIC BEAUTY CONCEPT HYDRATE ESSENCE

A salon exclusive moisturising potion with Guar and Panthenol that intensifies the effect of the treatment.
30ml

AUTHENTIC BEAUTY CONCEPT REPLENISH FOR DAMAGED HAIR

With Maple & Pecan Nut

THE SCENT: A high care and premium fragrance, based on a luxury oriental woody accord, unveiling soft and luminous waves of solar frangipani blossom and milky jasmine petals, wrapped in the sweet sensuality of maple syrup, black sandalwood and pecan nut.

  1. AUTHENTIC BEAUTY CONCEPT REPLENISH CLEANSER

    A nourishing cleanser, perfect for damaged or fragile hair, where the formula with Hydrolyzed Soy Protein strengthens and smoothens the hair fibre.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT REPLENISH CONDITIONER

    A nourishing conditioner, ideal for damaged or fragile hair, that strengthens the hair fibre and seals the cuticle.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT REPLENISH SPRAY CONDITIONER

    A lightweight leave-in spray conditioner that nourishes damaged hair, whilst detangling and adding shine.
    250ml

       4. AUTHENTIC BEAUTY CONCEPT REPLENISH MASK

         A treatment mask that provides intense nourishment to strengthen the hair fibre and restore the cuticle.

         500ml, 200ml, 30ml

  1. AUTHENTIC BEAUTY CONCEPT REPLENISH ESSENCE

    Salon exclusive droplets with Crambe Abyssinica Seed Oil intensify the caring effect of the treatment.
    30ml

  2. AUTHENTIC BEAUTY CONCEPT REPLENISH BALM

    A protective balm that strengthens damaged hair, leaving it soft and manageable. It also protects from blow-dry damage.
    150ml

AUTHENTIC BEAUTY CONCEPT FOR ALL HAIR TYPES

THE SCENT: A pure, fresh and elegant feminine floral creation comprising a generous bouquet of white peony blended with accents of fresh cut leaves, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and yellow woods.

1. AUTHENTIC BEAUTY CONCEPT DEEP CLEANSING SHAMPOO

With Fairtrade Violet Rice extract, a cleanser suitable for all hair types that removes impurities and product build up. 1000ml, 300ml

AUTHENTIC BEAUTY CONCEPT STYLING ASSORTMENT

THE SCENT: All hair types and styling have the same pure, powdery and soft base fragrance.

  1. AUTHENTIC BEAUTY CONCEPT FLAWLESS PRIMER

    A fluid prep mist that creates the perfect base for any hairstyle, with subtle control combined with light conditioning and blow-dry protection for surface smoothness. Coconut Oil and Jojoba Oil, in combination with a cationic polymer, support manageability with lasting care effects.

    250ml

  2. AUTHENTIC BEAUTY CONCEPT AMPLIFY MOUSSE

    A lightweight, medium hold mousse with Coconut Oil, Jojoba Oil and free from artificial film forming polymers boosts body and volume, whilst adding a light grip to leave it manageable with a natural hair feel. It also contains modified biodegradable potato starch and protects against blow-dry damage.

    200ml

  3. AUTHENTIC BEAUTY CONCEPT SHAPING CREAM

    A styling cream with Shea Butter and an ECOCERT® Emollient provides flexible medium hold that helps to dress out and define natural textures and lived in looks, without overburdening.
    150ml, 30ml

  4. AUTHENTIC BEAUTY CONCEPT GRITTY WAX PASTE

    A wax paste, featuring the natural mineral Kaolin for a gritty effect, creates a strong hold, with long-lasting style control and dry texture effects. It supports the hair’s shape and separation with a slightly tousled, semi-matte finish.
    85ml, 30ml

  5. AUTHENTIC BEAUTY CONCEPT SOLID POMADE

    A solid, yet flexible pomade, which provides mouldable texture with medium hold and a shine finish.
    85ml

       6. AUTHENTIC BEAUTY CONCEPT DRY SHAMPOO

          An aerosol bodifying spray, formulated with natural, biodegradable Rice Starch for mouldable texture and style refreshment.
          250ml, 100m

  1. AUTHENTIC BEAUTY CONCEPT GLOW TOUCH

    An aerosol spray mist with a fine spray distribution provides a natural glowing finish, without an artificial shine. This product also invigorates dull hair.
    150ml

  2. AUTHENTIC BEAUTY CONCEPT WORKING HAIRSPRAY

    A super fine aerosol hairspray with flexible hold. The fast-drying formula promotes a workable natural look and helps to protect against humidity and UV-rays. Complementary film formers combined with the ECOCERT® Emollient, Isopropyl Myristate, provides natural pliable style control.

    300ml

  3. AUTHENTIC BEAUTY CONCEPT STRONG HOLD HAIRSPRAY

    A super fine aerosol hairspray with strong hold and long-lasting control. The fast- drying formula also brushes out easily.
    300ml, 100ml

Sponsored story

We believe in AUTHENTIC BEAUTY:

From over-engineered formulas to carefully selected, pure ingredients.
From over-glamourised hair dos to
real authentic hairstyles.
From perfectly retouched beauty imagery and distant corporate communication to visuals that are real and an honest direct discussion.
From a
fast-paced life to also taking time to disconnect.
Today's generation is part of a wider philosophy, demonstrating a desire for truth and authenticity.

AUTHENTIC BEAUTY CONCEPT has been crafted as a response to today’s consumer, experiencing life in the new now:

WE BELIEVE IN AUTHENTIC BEAUTY

It's our shared believe, it's what binds and drives us. It begins the moment you decide to be yourself.

WE BELIEVE
authentic beauty is
natural and simple. It doesn't need sophisticated photo filters it grows with character.

WE BELIEVE
in
pure ingredients

from carefully selected origins free from silicones, sulfates and parabens.

WE BELIEVE
in the honest artisan, building on empathy, experience and skills.

Be part of the authentic beauty movement.

 

JOIN THE #AUTHENTICBEAUTYMOVEMENT

AUTHENTIC BEAUTY CONCEPT was inspired by hairdressers, artisans and in general people who share the same values. We wanted to find a range of hair products that fit to our beliefs and feel true to us. Something honest, simple, made with carefully selected ingredients. We wanted to create something authentic, something that people can relate to. Individual experiences, ideas and beliefs came together and out of this AUTHENTIC BEAUTY CONCEPT was born.

AUTHENTIC BEAUTY CONCEPT: OUR BELIEFS

1. PURE FORMULAS

The AUTHENTIC BEAUTY CONCEPT believes that what you leave out is as important as what you put in. Our care and styling formulas are vegan*, created with a free-from philosophy; they are free from sulfates**, parabens, silicones, mineral oils and artificial colourants. These are products with integrity. Pure, natural, simple, pleasant, carefully selected.

Within AUTHENTIC BEAUTY CONCEPT nature meets science with purified ingredients powered by ultrasound decomposition and steam distillation; this is a very gentle way of extracting natural ingredients whilst preserving their benefits like the mango and basil in our Hydrate range.

AUTHENTIC BEAUTY CONCEPT also supports the Sustainable Guar Initiative (SGI); a program launched by the company Solvay to enhance the livelihoods of thousands of small holder guar bean farmers in India and responsibly source the ingredient Guar (Guar Hydroxypropyltrimonium Chloride), a caring ingredient.

2. NO-FILTER ATTITUDE

AUTHENTIC BEAUTY CONCEPT was created as a movement with hairdressers and artisans sharing the same values, that build on today's beliefs and individual experiences making the #authenticbeautymovement a unique community embracing a new attitude towards authentic beauty.

The mindset behind the #authenticbeautymovement is ‘be yourself’. It’s about being real, direct and open. Honesty is attractive. Our individuality and character are what gives us beauty, non-filtered.

3. AUTHENTIC HAIR

The hair of today follows a new language, celebrating the loose textures of true beauty. It’s what you don’t see that makes the difference; care products creating the canvas for beautiful hair with substance to it, and styling products with a 'no styling' approach invisibly enhancing authentic hair.

It’s about building on the natural beauty that is already there. Effortless in every way, perfectly (im)perfect touchable hair create this kind of crafted quality reduced luxury.

4. MINDFUL EXPERIENCE

A mindful moment is about connecting inner and outer beauty through real experiences. It's about looking within to reconnect with yourself. When you’re present in the now, that’s when you rebalance your mind and soul; bringing out your inner beauty to truly express yourself.

AUTHENTIC BEAUTY CONCEPT allows the hairdresser to create a different, premium in- salon environment that blocks out the noise of the busy world around, creating a moment worth to remember a memento.

AUTHENTIC BEAUTY CONCEPT: IN-SALON MEMENTO MENU

The premium brand has created a care and styling service menu to help hairdressers bring out their client's inner beauty through a unique sensorial journey, so that they can truly take a moment for themselves. Client’s choose the right service depending not only on their needs, but also on their mood. The curated hair treatments come with 3 carefully selected salon exclusive essences, also in a premium packaging, for a customised sensorial journey, elevated by premium tools.

Join the #AUTHENTICBEAUTYMOVEMENT via www.authenticbeautyconcept.com and @authenticbeautyconcept.gcc on Instagram and Facebook.

 

AUTHENTIC BEAUTY CONCEPT: PRODUCT RANGE AT A GLANCE

AUTHENTIC BEAUTY CONCEPT GLOW – FOR COLOURED HAIR

With Date & Cinnamon

THE SCENT: An ultra-sensual signature based on a wrapping accord of rich, luminous, spicy, dried fruits, such as notes of date and cinnamon flowers. Then the base explodes, revealing an incredible mouth-watering sweetness and a premium feeling with milky woods, vanilla infusion and luxury tonka.

  1. AUTHENTIC BEAUTY CONCEPT GLOW CLEANSER

    A cleanser that moisturises and seals the cuticle to preserve coloured hair.

    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT GLOW CONDITIONER

    A conditioner that moisturises and preserves coloured hair, promoting a soft and shiny finish.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT GLOW MASK

    An intense mask that nourishes the hair from root-to-tip, whilst preserving colour.
    500ml, 200ml

  4. AUTHENTIC BEAUTY CONCEPT GLOW ESSENCE

    Salon exclusive droplets with Crambe Abyssinica Seed Oil and Dicaprylyl Carbonate intensify the care and shine effect of the treatment.
    30ml

 

AUTHENTIC BEAUTY CONCEPT AMPLIFY FOR FINE HAIR

With Green Tea & Lime

THE SCENT: An incredible fresh and natural luxurious feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petal scent, warmed-up into an unforgettable soft and sensual woody powdery scent.


  1. AUTHENTIC BEAUTY CONCEPT AMPLIFY CLEANSER

    A lightweight cleanser that boosts body and volume, leaving fine hair soft, yet manageable with a fuller feeling.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT AMPLIFY CONDITIONER

    A transparent, lightweight conditioner that boosts body and volume, leaving fine hair smooth and feeling thicker.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT AMPLIFY SPRAY CONDITIONER

    A lightweight, leave-in spray conditioner that moisturises and detangles fine hair on a daily basis. The formula with Panthenol and Rice Extract brings the hair back to an optimal moisture level.
    250ml

AUTHENTIC BEAUTY CONCEPT HYDRATE FOR DRY HAIR

With Mango & Basil

THE SCENT: The cottony fragrance evokes the floating, weightless sensation of a cloud through the combination of a unique floral bouquet made of premium and delicate white flower notes, with mango and basil accord, over a subtle blend of powdery and vanilla notes.

  1. AUTHENTIC BEAUTY CONCEPT HYDRATE CLEANSER

    A moisturising cleanser perfect for normal to dry, or curly hair, that brings back elasticity and bounce.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT HYDRATE CLEANSING CONDITIONER

    This no lather cleansing conditioner reduces frizz and works great especially on dry, curly hair.
    300ml

  3. AUTHENTIC BEAUTY CONCEPT HYDRATE CONDITIONER

    A moisturising conditioner, ideal for normal to dry, or curly hair, that brings back elasticity and bounce for beautifully healthy-looking hair.
    1000ml, 250ml

  4. AUTHENTIC BEAUTY CONCEPT HYDRATE SPRAY CONDITIONER

    A moisturising leave-in spray conditioner that detangles normal to dry, or curly hair whilst adding shine.
    250ml

  5. AUTHENTIC BEAUTY CONCEPT HYDRATE MASK

    An intense, yet lightweight treatment mask that deeply moisturises normal to dry, or curly hair whilst bringing back elasticity and bounce with added shine. 500ml, 200ml, 30ml

  6. AUTHENTIC BEAUTY CONCEPT HYDRATE LOTION

    A moisturising lotion that helps fight frizz to leave dry hair supple and manageable. It also protects the hair from blow-dry damage and improves combability.
    150ml

  7. AUTHENTIC BEAUTY CONCEPT HYDRATE ESSENCE

A salon exclusive moisturising potion with Guar and Panthenol that intensifies the effect of the treatment.
30ml

AUTHENTIC BEAUTY CONCEPT REPLENISH FOR DAMAGED HAIR

With Maple & Pecan Nut

THE SCENT: A high care and premium fragrance, based on a luxury oriental woody accord, unveiling soft and luminous waves of solar frangipani blossom and milky jasmine petals, wrapped in the sweet sensuality of maple syrup, black sandalwood and pecan nut.

  1. AUTHENTIC BEAUTY CONCEPT REPLENISH CLEANSER

    A nourishing cleanser, perfect for damaged or fragile hair, where the formula with Hydrolyzed Soy Protein strengthens and smoothens the hair fibre.
    1000ml, 300ml, 50ml

  2. AUTHENTIC BEAUTY CONCEPT REPLENISH CONDITIONER

    A nourishing conditioner, ideal for damaged or fragile hair, that strengthens the hair fibre and seals the cuticle.
    1000ml, 250ml

  3. AUTHENTIC BEAUTY CONCEPT REPLENISH SPRAY CONDITIONER

    A lightweight leave-in spray conditioner that nourishes damaged hair, whilst detangling and adding shine.
    250ml

       4. AUTHENTIC BEAUTY CONCEPT REPLENISH MASK

         A treatment mask that provides intense nourishment to strengthen the hair fibre and restore the cuticle.

         500ml, 200ml, 30ml

  1. AUTHENTIC BEAUTY CONCEPT REPLENISH ESSENCE

    Salon exclusive droplets with Crambe Abyssinica Seed Oil intensify the caring effect of the treatment.
    30ml

  2. AUTHENTIC BEAUTY CONCEPT REPLENISH BALM

    A protective balm that strengthens damaged hair, leaving it soft and manageable. It also protects from blow-dry damage.
    150ml

AUTHENTIC BEAUTY CONCEPT FOR ALL HAIR TYPES

THE SCENT: A pure, fresh and elegant feminine floral creation comprising a generous bouquet of white peony blended with accents of fresh cut leaves, underlined with luminous rose, freesia blossoms and cottony powdery violet over a soft background of creamy musks and yellow woods.

1. AUTHENTIC BEAUTY CONCEPT DEEP CLEANSING SHAMPOO

With Fairtrade Violet Rice extract, a cleanser suitable for all hair types that removes impurities and product build up. 1000ml, 300ml

AUTHENTIC BEAUTY CONCEPT STYLING ASSORTMENT

THE SCENT: All hair types and styling have the same pure, powdery and soft base fragrance.

  1. AUTHENTIC BEAUTY CONCEPT FLAWLESS PRIMER

    A fluid prep mist that creates the perfect base for any hairstyle, with subtle control combined with light conditioning and blow-dry protection for surface smoothness. Coconut Oil and Jojoba Oil, in combination with a cationic polymer, support manageability with lasting care effects.

    250ml

  2. AUTHENTIC BEAUTY CONCEPT AMPLIFY MOUSSE

    A lightweight, medium hold mousse with Coconut Oil, Jojoba Oil and free from artificial film forming polymers boosts body and volume, whilst adding a light grip to leave it manageable with a natural hair feel. It also contains modified biodegradable potato starch and protects against blow-dry damage.

    200ml

  3. AUTHENTIC BEAUTY CONCEPT SHAPING CREAM

    A styling cream with Shea Butter and an ECOCERT® Emollient provides flexible medium hold that helps to dress out and define natural textures and lived in looks, without overburdening.
    150ml, 30ml

  4. AUTHENTIC BEAUTY CONCEPT GRITTY WAX PASTE

    A wax paste, featuring the natural mineral Kaolin for a gritty effect, creates a strong hold, with long-lasting style control and dry texture effects. It supports the hair’s shape and separation with a slightly tousled, semi-matte finish.
    85ml, 30ml

  5. AUTHENTIC BEAUTY CONCEPT SOLID POMADE

    A solid, yet flexible pomade, which provides mouldable texture with medium hold and a shine finish.
    85ml

       6. AUTHENTIC BEAUTY CONCEPT DRY SHAMPOO

          An aerosol bodifying spray, formulated with natural, biodegradable Rice Starch for mouldable texture and style refreshment.
          250ml, 100m

  1. AUTHENTIC BEAUTY CONCEPT GLOW TOUCH

    An aerosol spray mist with a fine spray distribution provides a natural glowing finish, without an artificial shine. This product also invigorates dull hair.
    150ml

  2. AUTHENTIC BEAUTY CONCEPT WORKING HAIRSPRAY

    A super fine aerosol hairspray with flexible hold. The fast-drying formula promotes a workable natural look and helps to protect against humidity and UV-rays. Complementary film formers combined with the ECOCERT® Emollient, Isopropyl Myristate, provides natural pliable style control.

    300ml

  3. AUTHENTIC BEAUTY CONCEPT STRONG HOLD HAIRSPRAY

    A super fine aerosol hairspray with strong hold and long-lasting control. The fast- drying formula also brushes out easily.
    300ml, 100ml

Sponsored story

PB Admin

PB Admin

Published 20th Jun 2021

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