Why Olaplex re-manes an industry icon

Celebrating almost a decade in the limelight, Olaplex has reached cult brand status. But though it is celebrated for instigating a whole new category of haircare, the OG Bond-builder is still redefining the hair industry.

“Olaplex's advanced technology intervenes to prevent the erosion of hair proteins from cysteic acid, a harmful consequence of disulphide bonds breaking,” says Sam Carpenter, Hair Educator at EIDEAL. “No other bond builder is capable of halting this destructive process.”

Impressively, Olaplex’s research and development team spent years delving into the hair-beautifying possibilities that a chemical called Bis-Aminopropyl Diglycol Dimaleate offered. “Placing this innovation at the heart of a colour service enabled salon professionals to achieve unprecedented levels of colour without compromising the hair’s health,” says Carpenter.

In fact, Olaplex’s dynamic duo, namely No.1 Bond Multiplier and No.2 Bond Perfector, can revive even the most compromised hair. “Many hair professionals also tout No.1 Bond Multiplier as the first step in a stand-alone hair restoration and repair treatment that actually repairs broken hair bonds,” notes Carpenter. “No.2 reinforces the repaired bonds and adds hydration, shine, and manageability to the hair. It continues the repair process and seals the cuticles, leaving the hair smoother, stronger, and more resilient.”

Thanks to this Olaplex in-salon duo, hair colour can attain an unprecedented vibrancy and shine with zero compromise to its health. “There may have been an entire stream of new additions to the category but in my mind, the original bond builder, Olaplex, remains unchallenged,” says Carpenter.

In this instance, the results seem to prove that the original is indeed the best.