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Building on the momentum of its upcoming 10th anniversary edition, World Wellness Weekend (WWW) has officially unveiled two premier industry leaders to spearhead its expansion across the Emirates.
Following its initial global call-to-action for the 18–20 September 2026 milestone event, the non-profit movement has named Christian Kiefer, CEO and Founder of Spa Wellness Project Management, as Ambassador for Dubai, and Samy Ibrahim, Director of Spa & Wellness at W Abu Dhabi, as Ambassador for Abu Dhabi.
Championing the Movement Across the Emirates
The appointment of Kiefer and Ibrahim marks a strategic step forward in deepening WWW's footprint within the GCC's thriving health and lifestyle sectors. Both ambassadors bring decades of regional expertise and will act as the primary catalysts connecting local operators with the global platform.
In their new roles, Kiefer and Ibrahim will work directly with hospitality groups, independent spas, salons, and fitness centers across Dubai and Abu Dhabi, encouraging venues to open their doors for free, high-energy group activities during the September event.
• Christian Kiefer (Dubai): Leveraging extensive project management and spa development expertise to mobilize Dubai’s premier luxury and commercial wellness venues.
• Samy Ibrahim (Abu Dhabi): Utilizing deep resort and operational leadership at W Abu Dhabi to engage Abu Dhabi’s expanding wellness and hospitality ecosystem.
Accelerating GCC Participation for 2026
The announcement arrives as WWW prepares for its largest global activation to date, reuniting over 11,000 venues across 190 countries. With major international hospitality partners like Marriott International and TAJ Hotel Group already committed on a global scale, the addition of Kiefer and Ibrahim ensures the UAE remains at the forefront of the movement.
"With Christian and Samy leading the charge in Dubai and Abu Dhabi, we are empowering local venues to showcase their world-class expertise on a truly global stage while making well-being accessible to every resident in the UAE."
Join the UAE Activation
Venues across the UAE are invited to connect with the new ambassador network and register their participation for the 18–20 September 2026 event. Participation remains 100% free, offering venues official listing on the global directory Wellmap.org, turnkey promotional materials, and direct media exposure.
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