A New Era of Haircare has Arrived: Schwarzkopf Professional Launches BC FIBRE CLINIX
BC Fibre Clinix sets a milestone in hair reparation with NEW Triple Bonding and C21 Technology, hyper-customised services and game-changing tools. Earlier this year, Schwarzkopf Professional's leading care brand BC Bonacure, relaunched its full range with integrated skincare-inspired ingredients and breakthrough Micellar Technology, to deliver advanced haircare products, both in the salon and at home.
Now welcoming NEW BC Fibre Clinix into the portfolio, it's time to experience Schwarzkopf Professional's most powerful repair performance ever! The Triple
Bonding and C21 Technology within BC Fibre Clinix, combined with a new range of hyper-customisable Boosters, allows hairdressers to create bespoke, tailor-made salon services for their clients.
CUSTOMISED TECHNOLOGY. SIMPLE BEAUTY.
Thanks to increased brand collaborations with influencers and bloggers, and a growing awareness of on-trend technologies, consumers are actively looking for professional products that deliver fully personalised solutions. BC Fibre Clinix answers this need with a totally customisable salon exclusive regime that targets all hair types. Repeated chemical or mechanical influences can affect the hair’s integrity in different ways; the inner and outer hair structure can be weakened, resulting in hair that is porous and dull, lacks strength and is prone to breakage. Thankfully, BC Fibre Clinix includes the most powerful repair technology yet from Schwarzkopf Professional for total hair reparation. Through a unique regime, hairdressers can easily CLEANSE, TREAT and BOOST their client’s hair, to fundamentally transform the hair fibre back to perfectly healthy virgin properties*.
CLEANSE with BC Fibre Clinix Tribond Shampoo
A gentle, yet effective cleansing shampoo for all hair types that prepares the hair structure for a personalised BC Fibre Clinix Treatment.
TREAT with BC Fibre Clinix Tribond Treatment for coarse or fine hair
A choice of two BC Fibre Clinix treatments that connect the inner hair bond for improved resilience and strength, whilst the outer hair structure is sealed for better
manageability and shine.
BOOST with a choice of BC Fibre Clinix Boosters
Developed with BC Bonacure’s unique concentrated skincare-inspired technology, each BC Fibre Clinix Booster is mixed with the relevant BC Fibre Clinix Tribond
Treatment to create customised care that targets inner and outer hair damage for specific hair needs:
BC Fibre Clinix Peptide Repair Rescue Booster for damaged hair
BC Fibre Clinix Hyaluronic Moisture Booster for normal to dry/curly hair
BC Fibre Clinix pH 4.5 Color Booster for coloured hair
BC Fibre Clinix Collagen Volume Booster for fine hair
BC Fibre Clinix Keratin Smooth Booster for unmanageable hair
#madeforme: clients can maintain the effects of a BC Fibre Clinix service – for up to 60 days – by using a BC Bonacure at home care range that matches the
recommended BC Fibre Clinix Booster.
Triple Bonding and C21 Technology
When used as a full regime the Triple Bonding and C21 Technology within BC Fibre Clinix fundamentally transforms the hair through:
1. In-depth restructuration that creates 3-dimensional bonds inside the hair fibre
(instead of 2-dimensional bonds with current technologies)
2. Perfect resurfacing that provides complete sealing of hair porosity by
replacing all 21 proteo-lipids present in the cuticle (instead of 18 proteo-lipid
chains with current technologies)
The new generation of bonding technology in BC Fibre Clinix increases elasticity and resilience, for hair that is up to 10x stronger ** – meaning that hairdressers and clients alike can continue to #BelieveinConfidence.
REinventing the Salon Consultation
Alongside the launch of BC Fibre Clinix, Schwarzkopf Professional are continuing to fully embrace digital with a new salon consultation process that creates a
unique, tailored client experience:
Schwarzkopf Professional Hair Expert App
The Hair Expert App offers a holistic, state-of-the-art diagnosis for personalised
haircare and styling to fit every client need. The app helps hairdressers to
position themselves as a leading haircare expert with in-depth information about
BC Bonacure and many more care brands.
Schwarzkopf Professional Analyzer Tool
Guaranteeing a highly personalised salon journey, the award-winning
Schwarzkopf Professional Analyzer Tool takes the guesswork out of which
products and services are best for each client’s hair type. The game-changing
tool analyses the hair on a molecular level to empower hairdressers with data-
driven insights, so they can provide bespoke haircare solutions for their clients’
unique needs.
The Schwarzkopf Professional Analyzer Tool will be trialled in hair salons in Europe as of November; the official roll-out will take in 2019.
Discover Schwarzkopf Professional on social media via @schwarzkopfpro.uae
and keep up with BC Fibre Clinix on social media with the #FibreClinix,
#BelieveinConfidence and #BCbonacure hashtags.
Click here to learn more about the full range of Schwarzkopf Professional products.
