Ask the Experts

We’ve heard a lot about targeted weight loss solutions — but aren’t really clear on how or why they work. We’d also like some tips on the best way to market these solutions?

Usually, most people have a predisposition to store fat in certain parts of their body, like their stomach, buttocks, hips and thighs. Due to lifestyle and genetic predisposition, there is low blood circulation in these areas and so this fat is not easy to get rid of with conventional exercise. When we do conventional training we tend to lose weight in areas with good blood circulation but not so much in the problem areas. That's where HYPOXI comes in, as it offers targeted fat burning, weight loss and targeted body shaping.

The science behind HYPOXI is simple. We all have those areas of stubborn fat and cellulite that regular exercise just won’t budge no matter how many kilometres we run or yoga sessions we do. For women, it’s the hips, bottom and thighs while for men, it’s the stomach, abdomen and love handles. HYPOXI combines vacuum and compressions with low impact exercise and healthy nutrition to optimise fat burning in these problem areas. It increases blood circulation in the target areas through vacuum therapy and then removes the fatty acid from these areas during the compression phase. Light aerobic exercise within the patented vacuum chamber stimulates the metabolism of the fat in the stubborn areas thereby burning fat more effectively than conventional exercise. It has been scientifically proven to be three times more effective than regular exercise.

Further benefits in selecting a solution like HYPOXI are that it is natural, non-invasive and quick. It works well for people of all ages, shapes and sizes, no matter their level of fitness. It increases a person’s level of fitness, their metabolism, gets them active, and helps them to stay in shape, lose weight and burn fat. It complements people who work out regularly and those with long term weight goals; it also helps people who want perfection. It even works well with people who can not do conventional exercise and helps people who have undergone cosmetic procedures, pre and postsurgery, to lose and maintain weight loss.

When it comes to marketing such a product and treatment, we have found from our experience a very strong word of mouth and referral system to be effective. We are very client-oriented and have special loyalty programmes and other incentives. Advertising in print, digital media and radio has also been very effective; we complement it with regular communication with our clients through email and SMS marketing.

Allison Pickford, a pioneer in the business of body shaping, is the founder of Hypoxi UAE and BodySmart. She started her business in the UAE in 2005 and exclusively manages the distribution of the Hypoxi concept across the UAE.

We’ve heard a lot about targeted weight loss solutions — but aren’t really clear on how or why they work. We’d also like some tips on the best way to market these solutions?

Usually, most people have a predisposition to store fat in certain parts of their body, like their stomach, buttocks, hips and thighs. Due to lifestyle and genetic predisposition, there is low blood circulation in these areas and so this fat is not easy to get rid of with conventional exercise. When we do conventional training we tend to lose weight in areas with good blood circulation but not so much in the problem areas. That's where HYPOXI comes in, as it offers targeted fat burning, weight loss and targeted body shaping.

The science behind HYPOXI is simple. We all have those areas of stubborn fat and cellulite that regular exercise just won’t budge no matter how many kilometres we run or yoga sessions we do. For women, it’s the hips, bottom and thighs while for men, it’s the stomach, abdomen and love handles. HYPOXI combines vacuum and compressions with low impact exercise and healthy nutrition to optimise fat burning in these problem areas. It increases blood circulation in the target areas through vacuum therapy and then removes the fatty acid from these areas during the compression phase. Light aerobic exercise within the patented vacuum chamber stimulates the metabolism of the fat in the stubborn areas thereby burning fat more effectively than conventional exercise. It has been scientifically proven to be three times more effective than regular exercise.

Further benefits in selecting a solution like HYPOXI are that it is natural, non-invasive and quick. It works well for people of all ages, shapes and sizes, no matter their level of fitness. It increases a person’s level of fitness, their metabolism, gets them active, and helps them to stay in shape, lose weight and burn fat. It complements people who work out regularly and those with long term weight goals; it also helps people who want perfection. It even works well with people who can not do conventional exercise and helps people who have undergone cosmetic procedures, pre and postsurgery, to lose and maintain weight loss.

When it comes to marketing such a product and treatment, we have found from our experience a very strong word of mouth and referral system to be effective. We are very client-oriented and have special loyalty programmes and other incentives. Advertising in print, digital media and radio has also been very effective; we complement it with regular communication with our clients through email and SMS marketing.

Allison Pickford, a pioneer in the business of body shaping, is the founder of Hypoxi UAE and BodySmart. She started her business in the UAE in 2005 and exclusively manages the distribution of the Hypoxi concept across the UAE.

We’ve heard a lot about targeted weight loss solutions — but aren’t really clear on how or why they work. We’d also like some tips on the best way to market these solutions?

Usually, most people have a predisposition to store fat in certain parts of their body, like their stomach, buttocks, hips and thighs. Due to lifestyle and genetic predisposition, there is low blood circulation in these areas and so this fat is not easy to get rid of with conventional exercise. When we do conventional training we tend to lose weight in areas with good blood circulation but not so much in the problem areas. That's where HYPOXI comes in, as it offers targeted fat burning, weight loss and targeted body shaping.

The science behind HYPOXI is simple. We all have those areas of stubborn fat and cellulite that regular exercise just won’t budge no matter how many kilometres we run or yoga sessions we do. For women, it’s the hips, bottom and thighs while for men, it’s the stomach, abdomen and love handles. HYPOXI combines vacuum and compressions with low impact exercise and healthy nutrition to optimise fat burning in these problem areas. It increases blood circulation in the target areas through vacuum therapy and then removes the fatty acid from these areas during the compression phase. Light aerobic exercise within the patented vacuum chamber stimulates the metabolism of the fat in the stubborn areas thereby burning fat more effectively than conventional exercise. It has been scientifically proven to be three times more effective than regular exercise.

Further benefits in selecting a solution like HYPOXI are that it is natural, non-invasive and quick. It works well for people of all ages, shapes and sizes, no matter their level of fitness. It increases a person’s level of fitness, their metabolism, gets them active, and helps them to stay in shape, lose weight and burn fat. It complements people who work out regularly and those with long term weight goals; it also helps people who want perfection. It even works well with people who can not do conventional exercise and helps people who have undergone cosmetic procedures, pre and postsurgery, to lose and maintain weight loss.

When it comes to marketing such a product and treatment, we have found from our experience a very strong word of mouth and referral system to be effective. We are very client-oriented and have special loyalty programmes and other incentives. Advertising in print, digital media and radio has also been very effective; we complement it with regular communication with our clients through email and SMS marketing.

Allison Pickford, a pioneer in the business of body shaping, is the founder of Hypoxi UAE and BodySmart. She started her business in the UAE in 2005 and exclusively manages the distribution of the Hypoxi concept across the UAE.