Authentic Beauty Concept is thrilled to announce its recent recognition at the Sustainable Beauty Awards 2024, where the brand was awarded the Gold Prize in the New Sustainable Product category for its Refill Bar.
The Sustainable Beauty Awards
The Sustainable Beauty Awards champion and recognise sustainability excellence in the cosmetic and personal care industry. On 23rd October 2024, 120 beauty industry executives attended the Sustainable Beauty Awards reception in Paris, where the judging panel selected brands pushing the boundaries of sustainability.
This win is a testament to the brand’s commitment to sustainability, as the Refill Bar supports a more circular economy, helping reduce plastic waste and promoting eco-friendly practices in nearly 500 salons across Europe.
About The Refill Bar
The Refill Bar is a truly distinct concept in the professional market, a system allowing clients to refill their cleanser bottles, which are also already made from 90% post-consumer recycled plastic, instead of disposing of them. It’s more than just recycling; it’s about 'closing the loop,' a concept core to Authentic Beauty Concept’s mission of fostering sustainable change in beauty. By not only recycling but also refilling, consumers can save up to 83% less plastic, with each 250ml bottle being able to be reused at least five times.
Caroline Schaul, Global Head of Brand for Authentic Beauty Concept, reflected on the award sharing, “Authenticity, honesty, and transparency are part of our DNA. We are committed to contributing to a circular economy and being mindful of our footprint, continuously working on our packaging, ingredients, and social impact – because we truly care about our beautiful planet.” And this is why this prestigious award means so much to our brand.
This award highlights the brand’s dedication to environmental stewardship and exemplifies Authentic Beauty Concept’s efforts to support salons and selected partners in meeting the demand for more sustainable beauty choices. With a chic, minimalistic design, the Refill Bar offers an eco-friendly and unique salon experience that resonates with conscious consumers. Each bottle refilled at the station doesn’t just symbolise a product choice; it’s part of a lifestyle shift that embraces responsibility, longevity, and care for the environment.
Explore more about Authentic Beauty Concept’s award-winning Refill Bar and ongoing sustainability journey at [authenticbeautyconcept.com] and join the #authenticbeautymovement across their social channels.
AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.
AUTHENTIC BEAUTY CONCEPT Online and Digital:
To learn more about all brand’s commitment to sustainability, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.com.
You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag.
About Henkel
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. With Consumer Brands, the company holds leading positions especially in hair care and laundry & home care in many markets and categories around the world. In fiscal 2022, Henkel reported sales of more than 22 billion euros and adjusted operating profit of around 2.3 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of more than 50,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: "Pioneers at heart for the good of generations.” More information at www.henkel.com
Further information is available at www.authenticbeautyconcept.com and www.henkel.com/press
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