Cheryl collaborates with Easilock
After announcing the sad news of finishing the 9 years partnership with L'Oreal, the singer has joined forces with Easilocks to create her own luxury range of HD memory fibre clip-in extensions.
Easilocks described Cheryl’s range of extensions as ‘a first of its kind’ in the world of clip-in hair pieces.
The Cheryl X Easilocks collection is a 6-in-1 clip-in hair extensions range which gives customers the choice of six different hair styles.
The styles included in the range are: short straight, long straight, short wavy, and long wavy, and customers also have the option of wearing long and short pieces together for added volume.
Both short and wavy styles in the range also come with four side pieces, which can be worn separately or together.
The extensions are made from HD fibre hair which is said to look ‘as natural as human hair’ but is designed with added advances.
After washing, the memory fibre used to create the extension pieces enables the hair to dry back to its original state without any need to style it, which means the hair can be left to dry naturally and will still look the same.
HD fibre hair can also be shampooed, blow-dried and straightened with heat up to 180 degrees.
Cheryl said on her collaboration:
‘I am really excited to be working with a brand that allows you to have fun with your look, and who deliver products that really work.’
Speaking about the launch, Easilocks CEO Shane O’Sullivan said: ‘We are so excited to finally launch the ‘Cheryl x Easilocks’ range. With over 20 years’ experience in the hair extensions sector, it is a special moment to launch such a revolutionary product.’
‘We are perfectionists at Easilocks, and our minds are blown by this range, it is that good! Cheryl was the perfect partner for us, she represents every person who wants to have fun with their look but who doesn’t necessarily have hours to spend on their beauty regime. This product gives you a salon finish in literally minutes and saves you from damaging your own hair too.’
The range is available online from easilocks.com.