Dedicated to improving the lightening experience, Schwarzkopf Professional introduces a NEW Ammonia-Free Lightener from ESSENSITY.

Helping hairdressers to meet the needs of every individual salon client and offer a pleasant client experience, Schwarzkopf Professional has expanded the ESSENSITY colour line to include an Ammonia-Free Lightener for natural-looking, healthy blonde results with 7 levels of lifting power – Schwarzkopf Professional's first free-from ammonia lightener!

With ESSENSITY, hairdressers can lighten up their clients’ lives, without ammonia!     

                                                                                          

ESSENSITY: Colour Portfolio and Technology   

ESSENSITY currently provides an outstanding level of permanent colour performance through the existing Ammonia-Free Permanent Colour line, which is available in an assortment of 58 natural-looking and light-reflecting shades. Respecting the multi-tonal reflexes of the hair, ESSENSITY colour provides true-to-tuft results and up to 100% white hair coverage with up to 4 levels of lift. 

The secret to ESSENSITY's colour success lies in the Phytolipid Technology, where a combination of re-designed colour pigments and plant-based oils (that contain lipids found in healthy-looking hair) maximise the colour performance.

With the new ESSENSITY Ammonia-Free Lightener – without the use of perfume or ammonia – hairdressers can offer their clients a complementary and holistic approach to the existing ESSENSITY coloration line with blonde colour services.

 

 

To keep up with the launch, don't forget to follow Schwarzkopf Professional’s social media channels (@schwarzkopfpro.uae) and explore the power of ammonia-free colour with the #ESSENSITY hashtag.