Demand for female wellness rises 783%
Online beauty retailer Cult Beauty's latest research reveals that the demand for female wellness products has surged by an impressive 783% over the past year.
The research, which analysed internal sales and Google trends data, revealed that there has been a 783% increase in demand for ‘female wellness’ and that revenue is up by 176% for female wellness, showing a shift in buyer behaviour.
Cult Beauty analysed internal sales data to reveal the shifts in purchasing across the female wellness category, which revealed a 220% purchase increase year-on-year for women's health products, with a further 75% increase year-on-year for women's wellbeing products.
These products include everything from sex toys to supplements, and intimate cleaners to pelvic floor trainers and women’s hygiene, all of which fall under the female wellness category.
Menopause products also saw high growth, with a 69% increase on perimenopause products year-on-year, and 73% for menopausal capsules (supplements).
The shift in female wellness attitudes comes at the same time as research from aesthetics company Sinclair, which found that 97% of women worldwide feel judged for how they look.
The data also revealed that the UK is the capital of female wellness, with the largest interest in female wellness compared to any other country in the world and 20,000 yearly searches.
Canada followed in second and the USA placed third. Australia and India completed the top five countries which have seen the biggest increase in interest for female wellness over the past five years.
A spokesperson from Cult Beauty commented, “We’re always on a mission to raise awareness of female wellness, providing education and empowering women to feel more in tune with their bodies, it is great to see that demand is dramatically increasing female wellness and we hope it continues to head in this direction.”
