Dubai’s first beauty salon-booking app launches
BEEM was created by former fashion and beauty editor Samantha Hamilton-Rushforth after she noticed a gap in the market for a service app that catered specifically to the fast-paced beauty needs of women in the region. Hamilton-Rushforth who has worked across titles including Emirates Woman, Hello!, OK! and Grazia Middle East has designed BEEM to allow a digital line of communication between the salons and clients and help those clients secure a last minute appointment or discover a new salon in her area, thanks to the app’s GPS system. The app will be available on the iTunes store from the July.