Eideal brings us the Green Standard of Exhibiting

Platinum show sponsor Eideal’s show-stopping 96 sqm. stand stood at the entrance of Professional Beauty GCC 2020.  Their green stand, made from recyclable materials, was designed by Japanese architect Shigeru Ban in collaboration with Davines. Created to bring together an innovative stand that utilises sustainable materials, it truly represented the brand’s “green” essence, reflected in everything they do, from their brand ethos to their product lines. 

Shigeru Ban, a leading architect on the international scene, is renowned for both his architectural experimentation and for his work with paper, cardboard and other recyclable materials. Shigeru Ban draws on inspiration from ancient Japanese Shintoist temples - sacred structures made of wood, straw and bark - to create a structure that is made from natural and recyclable materials. 

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This creates a unique experience that allows people to wander freely throughout the stand; its light structure designed to allow you to feel the Life within the stand and within the products. The same products which are committed to sustainable beauty, evident by their numerous sustainable initiatives such as their most recent launch of A Single Shampoo.

Eideal is a leading provider of premium hair tools and distributor of Davines and Amazon Keratin in the MENA region.

Learn more about Eideal at https://eideal.com/ & @eidealonline

Read more about the launch of the Single Shampoo here.