Eideal Santi's business leadership programme hailed a success
Three months into Eideal Santi's Business Leadership Programme and participants are already praising its benefits.
EIDEAL is renowned in the region for its cutting-edge hair tools and service to its partner salons.
The brand with business leadership consultant Susie Santiagoon the programme, which launched in May. Haysam Eid, founder and managing director of Eideal, said his main goal was to create a professional hairdressing community in the region where salon owners can benefit from each other’s experience by knowledge sharing.
“Breaking the taboo of keeping the industry’s secrets to one’s self is what we are after,” said Eid.
Participants include Gloss Academy, Kalm Salon and Pastels Salon. Ruksher Malik, partner at Pastels Salon said: “It’s absolutely brilliant and so worthwhile. The beauty is that Santiago takes a personal interest in the business.
“She is more than willing to mentor us on any part of the business we may be struggling or need advice on, even if the topic is not on the programme. The solutions are clear cut and easy to implement.”
The programme is currently being available to a select number of EIDEAL’s VIP salon partners and will be running until May 2017, after which it will become an annual event.
