How can I retail more make-up during the festive period?

When it comes to retailing over the festive months, planning is key. You need to think about your stock and sales techniques way before the decorations go up so that once the festive season rolls around, you and your staff are prepared to shower clients with the knowledge they crave in the quest for their seasonal party looks.

Give clients the opportunity to browse the make-up at their leisure, but always have someone on hand to offer advice and give tester products so customers can see what suits their skin type and style.
You also need to identify your key client groups so you can plan the right events around the festive period. It’s best to create and tailor makeover packages for each group, identifying the products that are most popular for those within it, and keeping the offers as simple as possible.

Hosting individual or group make-up lessons, redeemable against product purchases, is a great way to engage with clients and entice them to try new products and services. In-salon promotions, gifts with treatments and ideas for spontaneous or bundle purchases, such as “perfect base” or “perfect brow” packs, will also encourage customers to buy their make-up from you.

Most importantly, don’t forget that beautiful promotional and point-of-sale material, alongside up-to-date press coverage and celebrity endorsements, goes a long way in enticing your clients to buy – for themselves or as a gift for somebody else.

When it comes to retailing over the festive months, planning is key. You need to think about your stock and sales techniques way before the decorations go up so that once the festive season rolls around, you and your staff are prepared to shower clients with the knowledge they crave in the quest for their seasonal party looks.

Give clients the opportunity to browse the make-up at their leisure, but always have someone on hand to offer advice and give tester products so customers can see what suits their skin type and style.
You also need to identify your key client groups so you can plan the right events around the festive period. It’s best to create and tailor makeover packages for each group, identifying the products that are most popular for those within it, and keeping the offers as simple as possible.

Hosting individual or group make-up lessons, redeemable against product purchases, is a great way to engage with clients and entice them to try new products and services. In-salon promotions, gifts with treatments and ideas for spontaneous or bundle purchases, such as “perfect base” or “perfect brow” packs, will also encourage customers to buy their make-up from you.

Most importantly, don’t forget that beautiful promotional and point-of-sale material, alongside up-to-date press coverage and celebrity endorsements, goes a long way in enticing your clients to buy – for themselves or as a gift for somebody else.