Huda Kattan Announces Return as CEO of Huda Beauty

Huda Kattan, the renowned entrepreneur behind Huda Beauty, has announced her return as CEO in a heartfelt video shared on her Instagram platform.

In her announcement, Kattan candidly reflected on a past decision she described as a mistake, one that she believes nearly jeopardized the future of her company. Expressing regret over the choice, she emphasized reclaiming her position as CEO as a pivotal moment in her journey.

Having previously stepped down from the role in 2020, Kattan opened up about her internal struggle at the time, admitting to prioritizing external advice over her own intuition. She acknowledged the pivotal role self-trust played in her initial success, emphasizing the importance of listening to one's instincts.

Looking ahead, Kattan revealed exciting plans for Huda Beauty in 2024, including a comprehensive rebranding effort encompassing a fresh logo and revamped product packaging. As part of this transformative phase, she disclosed intentions to discontinue certain products from the catalog, citing a lack of personal connection with items such as the GloWish line.

Kattan's transparent and introspective message resonated deeply with her followers, offering insight into the challenges and growth inherent in entrepreneurship. With her return to the helm, accompanied by a renewed vision for Huda Beauty, anticipation builds for the brand's next chapter of innovation and success.