Insider beauty, hair and nails

Business was good for the majority of you in September. Interestingly, you revealed that when it comes to brand selection for your salon, the reputation of a brand far outweighs the cost. The main reason you visit trade shows is to buy and also to see what new innovations there are on the market. 

When it comes to promoting yourselves, the majority of you believe that the look of your website should be as good as that of your salon – highlighting the importance of social media. Most of you believe it’s a good idea to host evening events to promote new launches.

This month in numbers:

• Average treatment room occupancy: 62 %
• How did treatment business in September 2014 compare with 2013?
Better: 60%
Same: 20%
Worse: 20%
• Percentage of clients who rebooked: 67%

See the full feature on page 17 of the November issue of Professional Beauty magazine here