Meet the sponsors: This year marks the first ever Professional Beauty Awards, we speak to a few of the sponsors who thought it was important to support this event
Mohammed Madi, president, Madi International
What awards are you sponsoring?
Hair & Beauty Salon of the year, Hair Salon of the year, Therapist of the year
Why have you decided to sponsor this category(s)?
We believe that the above categories completely fit with the stature of our Hair & Beauty brands like Goldwell, Kemon, Kevin Murphy, Nashi, Thalgo and Skeyndor.
Our mission is to elevate the beauty industry by making strategic alliances and supporting them in every corner of the professional beauty market. Sponsoring these is a small token of appreciation.
What qualities do you feel the winner should have to set them apart from the other finalists?
In the beauty industry, it is paramount for an individual or a salon to correlate and be in sync with the present style trends. For us, the winner should be able to demonstrate with the hair and beauty trends by using the right products and techniques.
Haysam Eid, founder, Eideal
What awards are you sponsoring?
Sponsorship of beauty conference- Sponsorship for business director of the year
Why have you decided to sponsor this category?
We believe that both of these categories fit our brand vision and mission the most. With EIDEAL being a hair and beauty brand, it makes sense for us to sponsor the Beauty Conference. As for the Business Director of the Year, one of our main aims for the past two years has been to support salons from a business perspective and we thought that this would be the perfect opportunity to take this support to the next level.
What qualities do you feel the winner should have to set them apart from the other finalists?
The winner should definitely have leadership traits that are fortified by hard-work, persistence and charisma. All of these qualities will allow him/her to be distinguished from the rest of the participants.
Fadi Sawaya, CEO, Sawaya International
What awards are you sponsoring?
Make-Up Artist of the Year and Nail Technician of the Year
Why have you decided to sponsor this category?
Our brands are positioned as leaders in the market, so supporting these categories was the best fit as it gives our brand that added exposure that we are always seeking. Professional Beauty GCC has access to the best type of audience for us to expose our new products and innovations, so supporting this campaign was absolutely necessary.
What qualities do you feel the winner should have to set them apart from the other finalists?
Every winner needs to be fully certified and accredited in the industry as this reflects their dedication to be the best they can be in the industry. The winner needs to be a good representative of their industry so they can raise standards. They will be setting the benchmark for future award winners and these role models need to be rewarded
The Professional Beauty Awards 2018 will be taking place at The Ritz-Carlton, DIFC, Dubai on Monday 5 February. If you’d like to attend please call +971 (0) 4 375 7300 or email [email protected]
WITH THANKS TO OUR SPONSORS:
