Dubai & Abu Dhabi – Madi International, the official distributor of O.P.I in the UAE beauty industry, hosted the much-anticipated launch of O.P.I's New Infinite Shine collection. The events took place on July 16th at Sofitel Downtown, Dubai, and July 18th at Marriot Downtown, Abu Dhabi, drawing a crowd of beauty professionals and influencers.
Innovative Product Features
The Infinite Shine collection took center stage, showcasing its cutting-edge pre-cured gel technology and an array of 70 irresistible shades. Attendees were introduced to the enhanced bottle design, which promises to elevate the O.P.I experience. Additionally, the O.P.I team revealed plans to launch a new line of gel lacquers featuring the exclusive O.P.I Intelli-Gel Technology in September.
Educational Empowerment
A highlight of the event was a masterclass led by renowned celebrity nail artist Galina. She shared insider tips on nail techniques and demonstrated exclusive treatments that highlight O.P.I's blend of style and substance. Galina also discussed global nail care trends and how to seamlessly integrate O.P.I products for optimal results.
Interactive Experiences
Attendees enjoyed a dedicated 'try me' corner, where nail technicians, salon owners, and influencers indulged in O.P.I manicures. A stylish photo booth allowed them to capture memorable moments, reinforcing the quality and allure of the Infinite Shine collection.
Strategic Vision
Representatives from Madi International outlined their strategic vision for expanding O.P.I's presence across the GCC. They emphasized the importance of collaboration with salon partners and reiterated their commitment to enhancing regional beauty standards.
Community Engagement
The event fostered a sense of community among beauty professionals and influencers. A dynamic Q&A session sparked engaging discussions about O.P.I's role in shaping the future of nail care in the GCC. Attendees left inspired and equipped with new skills and knowledge to elevate their services.
