The Professional Beauty Group has officially announced the return of its highly anticipated regional event, the Professional Beauty Abu Dhabi show. Set to take place on 14 September at the prestigious InterContinental Hotel, this exclusive trade exhibition promises to bring together the finest salon, spa, and wellness professionals under one roof.
Whether you are a salon owner, a professional looking to sharpen your skills, or a brand eager to expand your footprint in the capital, this year's show is designed to educate, inspire, and elevate.
What’s on the Main Stage?
Get ready to stay ahead of industry trends with an exciting, newly curated lineup on the Main Stage. Attendees can look forward to immersive live education, interactive masterclasses, and groundbreaking technique reveals led by some of the most prominent names and top educators in hair, makeup, and aesthetics.
A major highlight of this year's program is the Beauty & Wellness Business Summit Abu Dhabi 2026, taking place during a focused morning session. This summit is specifically designed to deliver crucial business insights, leadership strategies, and growth opportunities for salon, spa, clinic, wellness, and beauty professionals.
Key Benefits for Summit Attendees
Industry leaders will walk you through actionable strategies to help you:
- Attract & Retain higher-value clients to your business.
- Increase Profitability and optimize your margins in a highly competitive market.
- Adapt smoothly to rapidly changing consumer behavior and expectations.
- Leverage innovation and the latest technology to streamline operations.
- Build resilient, sustainable businesses that thrive long-term.
Try before you invest: Live brand demonstrations
Navigating new product lines and salon equipment can be daunting. To bridge the gap, the exhibition floor will feature extensive live demonstrations across brand stands. Visitors are highly encouraged to test out the formulations, interact with the equipment, and experience the products firsthand before making any investment decisions for their businesses.
Introducing: The first Abu Dhabi Lash Championship
In an exciting addition to this year’s agenda, the event will debut the Lash Championship. This high-stakes competition offers a platform for lash artists across the region to put their technical precision to the test. Watch out for the official release of competition categories soon, and prepare to compete to become the first-ever Abu Dhabi Lash Champion!
Supporting the Local Beauty & Wellness Circle
At its heart, the show aims to foster community. Attendees will have a dedicated opportunity to meet, network with, and source from the thriving local businesses that are actively supporting and driving the UAE's beauty and wellness landscape forward.
Get involved: Exhibit & attend
- Want to Participate & Exhibit? Brand presence at Professional Beauty allows you to connect directly with key decision-makers ready to invest. Reach out directly to Maricel Macalino at [email protected] for booth rates and sponsorship details.
- Want to Attend? Visitor registration is officially open for FREE.
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