Professional Beauty Group expands European presence with acquisitions in Spain and France

Professional Beauty Group (PBG) is excited to announce its expansion into Europe with the acquisition of two prominent exhibitions in Spain and France. The group has acquired Expo Beauty and Cosmo Beauty, both serving the hair and beauty sectors in Barcelona, as well as the Forum Hotel & Spa conference in Paris.

Previously, Expo Beauty and Cosmo Beauty were held separately at different dates in Barcelona. With PBG's acquisition, these events will now be combined into one venue, allowing visitors to seamlessly experience both exhibitions. This consolidation has been positively received by exhibitors and visitors in Spain, re-establishing Barcelona as a major hub for the hair and beauty industry.

Many of the existing Barcelona-based staff will join the PBG team, and the events will benefit from increased investment in content and marketing. The acquisition also includes Vida Estetica magazine and awards, the hair magazine Tocado, the International Aesthetics & Spa Congress, and the Gaudi Awards.

In a separate acquisition, PBG has also acquired the prestigious Forum Hotel & Spa conference in Paris. Held at the luxury George V hotel, this English-hosted event is one of the most notable in the European spa calendar. It will strengthen PBG's World Spa & Wellness conventions, which currently run in the UK, Dubai, and South Africa.

Mark Moloney, Managing Director of Professional Beauty Group, commented on the acquisitions: “It’s exciting to be able to add value in new countries. Particularly in Barcelona, putting the two events back together in the city’s best venue is what the local industry has been crying out for. There’s no doubt we’ll learn a lot from our new Spanish and French teams, as they will from us."

These strategic acquisitions mark a significant step for Professional Beauty Group as it continues to expand its influence and enhance its offerings in the global beauty industry.