Get ready to transform your approach to avant-garde styling with an exclusive, high-energy session taking place on the Seminar & Workshop Stage at Professional Beauty Abu Dhabi Show. On 14 September, from 02:00 PM to 02:25 PM, industry leaders from Beubella Cosmetics will present "I DO" but UP DO, a masterclass on elevating commercial salon basics into striking, creative collection art.
Elevating salon basics to editorial masterpieces
This 25-minute live showcase bridges the gap between everyday salon-friendly shapes and high-impact editorial creative direction. Attendees will gain insight into transforming foundational techniques into expressive looks tailored for portfolio work, brand collection shoots, and creative projects.
Key takeaways include:
Texture & Finish Exploration: Master versatile approaches to working with diverse hair textures, structural holds, and airy finishes.
Cultural Fusion: Discover how global cultural influences yield bold structural statements and romantic, mysterious twists.
Creative Direction & Technique: Learn how technical skill and artistic vision combine to build versatile, contemporary updos that elevate your brand portfolio.
Featured speakers & creative visionaries
The stage will feature an elite lineup of educators, brand experience leads, and creative directors:
- Kaysie Skoloda – Education Manager, Beubella Cosmetics
- Lida Abou Saif – Brands Experience Director, Beubella Cosmetics
- Jamilah Alkadri – Senior Regional Educator, Beubella Cosmetics
- Mila Martirosyan – Regional Educator, Beubella Cosmetics
- Mo Abuazzam – Regional Educator, Beubella Cosmetics
- Mariya Sorokina – Project Creative Director, I [eye] Capture
Event details & access
- Date: 14 September
- Time: 02:00 PM – 02:25 PM (+04)
- Location: Seminar & Workshop Stage, Professional Beauty Show, InterContinental Abu Dhabi
Seats at the Seminar & Workshop Stage are allocated strictly on a first-come, first-served basis. Secure your spot early to learn directly from top regional talent and gain actionable inspiration for your beauty business.
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