St. Tropez tackles fake tan shame with new campaign

In a national survey conducted by global beauty brand St. Tropez one in three females are shamed for fake tanning, while 44% admit to judging women for wearing tanning products and over half a million women have experience negative comments online for using fake tan. 

It also found 70 % of women admitted that a badle applied self tan is the number one reason why they judge another's appearance.

In response to the findings, St. Tropez is addressing these stigmas with a motivational campaigh, You Set the Tone.

This aims to empower women to feel more confident when wearing fake tan.

St. Tropez's Global Marketing & Product Development Director, Jacqueline Burchell, said: "Results from our research lead us to create a campaign which addresses some of the issues associated with tanning head-on, while being uplifting and celebrating confidence and individuality."

Commenting on the results, philanthropist and charity founder, Katie Piper added: "The survey findings show us that women need to be supporting and celebrating of each other and find ways to improve our self-esteem and, ultimately, our mental wellbeing."

Despite the stigma, St. Tropez also revealed 42% of UK women wear fake tan to feel more confident and look well.

In a national survey conducted by global beauty brand St. Tropez one in three females are shamed for fake tanning, while 44% admit to judging women for wearing tanning products and over half a million women have experience negative comments online for using fake tan. 

It also found 70 % of women admitted that a badle applied self tan is the number one reason why they judge another's appearance.

In response to the findings, St. Tropez is addressing these stigmas with a motivational campaigh, You Set the Tone.

This aims to empower women to feel more confident when wearing fake tan.

St. Tropez's Global Marketing & Product Development Director, Jacqueline Burchell, said: "Results from our research lead us to create a campaign which addresses some of the issues associated with tanning head-on, while being uplifting and celebrating confidence and individuality."

Commenting on the results, philanthropist and charity founder, Katie Piper added: "The survey findings show us that women need to be supporting and celebrating of each other and find ways to improve our self-esteem and, ultimately, our mental wellbeing."

Despite the stigma, St. Tropez also revealed 42% of UK women wear fake tan to feel more confident and look well.