The Global Hottest Beauty Brand – Huda Beauty
The home grown GCC brand Huda Beauty is the the hottest beauty brand of 2019 according to Cosmetify. Cosmetify looked at beauty brands and judged them on five factors dealing with Google search popularity, social media engagement and overall growing interest. Huda Beauty scored highest in these metrics, beating out big names in the Beauty industry like MAC Cosmetics and Anastasia Beverly Hills. With a average 43% engagement rate on Instagram and approximately 22 million hashtags being used consumers are not only loving the products but are sharing them with others at a ramped it.
The brand is fronted by Huda Kattan a beauty blogger who leveraged her social media to create a brand worth $1.2 billion according to Harpers Bazar Arabia in 2019. The brand embodies the positive and empowering message of a strong female role model, who is a self-made business woman – a perfect message in 2019 that will carry on.
Cosmetify also published a world map which highlighted each countries favorite beauty brand. Huda Beauty is a favorite beauty brand mostly by consumers in Middle Eastern countries as well as Indo-Asian countries. While beauty ideals and standards change from one country to the next – this beauty brand has amassed a following that not only was widely popular in its own birthplace, but also spoke to consumers all across the world. The key ingredient to her success undoubtedly being the use of social media to connect communities with its powerful message of empowerment and beauty community.
