The personal touch - Professional Spa and Wellness Convention Dubai in 2017
Professional Beauty prides itself on being an innovator and although we can’t reveal too much yet – expect some surprises and a pioneering format at the Professional Spa and Wellness Convention Dubai in 2017
The second Professional Spa and Wellness Convention Dubai (PSWC) was hailed as even better than the first. With 35 top international speakers, delegates were wowed by the high-level, strategic view points and real life operational information that they received during the panels. One such delegate, Nick Irani, director of operations and brand development, Soul Energies, commented: “The Professional Spa & Wellness Convention in Dubai was a wonderful intimate exchange of industry resources. The programme was well crafted, relevant and attracted a high calibre of industry and wellness professionals. This year’s venue was well laid out and provided an easy opportunity to interact with the expo.” So the question is, how do we make the 2017 even better? Although we can’t reveal too much yet, in 2017 the format will allow more personal interaction with the leading names in the spa industry, enabling you to seek their counsel, and perhaps be noticed yourself. Conference producer and spa and wellness luminary Jean-Guy de Gabriac gives us a sneak preview of what’s in store…
Jean-Guy de Gabriac, conference producer
What was the highlight of the 2016 conference for you?
The second edition of PSWC Dubai gathered 35 stellar international speakers, who shared real numbers and real case studies in order to help spa and wellness professionals in the audience up their game. The highlight was not just the speakers, it was also in the chemistry between the speakers, chairs and delegates sharing best practices. There was a lot of talent and passion, both on stage and in the audience, as well as rich networking opportunities in the VIP Lounge.
What can we expect from 2017? Is there a specific theme or message?
It is still very “hush, hush” What I can tell you, at this stage, is that the format is going to take interaction to a whole new level. We want to facilitate engaging and fruitful networking opportunities between delegates from the Middle-East and top-notch spa and wellness professionals from around the world. Some dedicated slots will require advance booking to offer optimal experiences … watch this space!
Can you tell us a little more regarding how 2017 will be different?
In 2017, we take PSWC Dubai to a more personal level. Mark Moloney, managing director of the Professional Beauty portfolio is a visionary, who always wants to innovate. Together with his team, we have found exciting ways to update and upgrade some panel formats, to create more WOW moments for delegates. The objective is to touch their minds and their hearts.
Why is it a not-to-be missed event for all those wanting to succeed in the GCC spa industry?
These days, nobody has time to waste in conferences that are not going to have a big impact. Business is ever-more competitive, general managers are way more KPI-focused, and spa and wellness professionals want to find career accelerators. It is not just "what you know” or even “who you know" that helps people climb to the top of the spa and wellness industry, the key, many say, is "who knows YOU" So to be noticed in the industry, you need to be at PSWC Dubai on February 6 and 7, 2017. Our new components will help promote you to all the right people.
The next Dubai PSWC will be held at The Meydan Racecourse alongside the Professional Beauty Exhibition on 6-7 February 2017.
