The Stage Is Set - The fourth Professional Beauty GCC Exhibition returns to iconic Meydan Hotel in February

With exciting new product launches and brand innovations. We have the scoop on what to expect…

Each year Professional Beauty GCC promises to provide great education, networking opportunities and the to witness new products and innovations, because it is the first trade event of the year.

Thousands of salon owners, managers, therapists, nail technicians, make-up artists, spa directors, spa managers, hairdressers and beauty bloggers flock to The Meydan to take advantage of the abundance of learning opportunities available for them.

The biggest brands in the industry will also be exhibiting their latest products and offering show only offers to all visitors who attend. Brands include, Davines, EIDEAL, Dyson, Goldwell, Nouveau Lashes, Gelish, Leighton Denny, Spectrum Brushes, Eminence, Elemis, Aromatherapy Associates, Gemology, ItalWax, Nimue, Farmhouse Fresh, a Korean Pavilion and NEW for 2018 a South African Pavilion.

Another added benefit about attending this years show is that your favorite brands can now retail, allowing you to purchase products at exclusive discounts. 

Salon Middle East 2018

Salon Middle East returns for the second year, with a HJ Hair & Beauty Stage sponsored by Madi International. Renowned hair teams will travel to the event from across the world. Celebrated make-up artist Nina Ubhi will be returning to Professional Beauty for the second time, performing new innovations and techniques set to help boost your 2018 business.

Beauty Conference 2018

Since the start of the Beauty Conference, this initiative has bought the best salon owners in the industry together to provide top educational content on marketing, social media and general business ideas. We are proud to announce that Dubai Municipality will be acting as our keynote speaker, they are going to take to the stage to talk about their expectations for salons during the 2020 Expo. Namita Ramani, social media guru will be talking about how to maximise online bookings using social media and Blake Sergeant, performance coach, will be talking about how to grow and market your business. The full line up can be found here - tickets cost 25aed if you want to reserve your seat or free if you want to turn up on the day.

Spa Conference 2018

Seen as one of the best spa conferences in the world, our World Spa & Wellness Convention returns bigger and better. Industry influencers and speakers from all around the world will be congregating at the conference to hear our panellists talk on subjects such as ‘make wellness the key destination to repeat business’; ‘build a community: making memberships, collaborations and social groups work for you’; ‘how to attract more international guests’; ‘enhance your revenue per guest’; ‘the rebirth of fitness in your spa’; ‘how to run successful recruitment’ and ‘diamond secrets to boost retail’. Speakers include Andrew Gibson, Vice-President of Wellbeing & Luxury Brands, ACCOR Worldwide; Jeremy McCarthy, Group Director of Spa, Mandarin Oriental; John.P Rees, Senior Director of Operations, Marriott International; Salina Handa, Founder, SensAsia Spa; Stephan Wagner, Spa Director, Jumeirah Talise; Sharon Barcock; Director of Spa & Fitness Operations, Hilton Worldwide; Maggie Derblay, Director of Spa & Fitness, Atlantis The Palm.

We are also proud to announce that Bart Van de Vel, Client Partner for Facebook in the Middle East will be our keynote speaker. Bart will be talking about 2018 digital trends, and how to optimise your mobile phone to boost your business in the year ahead. For more information visit www.professionalbeauty.ae/ spaconvention

KEY INFORMATION

Date: 5-6 February 2018 Time: 10-6pm (both days)

Location: Meydan Racecourse, Dubai

Getting there: Just a 15 minute drive from the airport and Downtown Dubai. Shuttle buses will be provided free of charge from Business Bay Station starting at 9am on both days. If you are driving, there’s plenty of parking space, simply follow the signs to the parking space when you reach the venue

Tickets: Register for free online (and save the 100aed entry fee) visit www.professionalbeauty.ae/register

HOW TO MAKE THE MOST OF THE SHOW • Pre-register for the show by visiting our website, this will save time and money on the actual day • Make a plan of who you want to visit and if possible prearrange meetings prior to arriving • Decide ahead of time which seminar or conference sessions you want to attend • Pack plenty of business cards and don’t by shy to introduce yourself or take advantage of networking oppotunities