The Truth About Blonds by Cathrine Hawkes, artistic director of Tips and Toes Hair

With the start of the New Year it is time to lighten up and commit to some resolutions you can easily keep.
So the Tips & Toes hair department has decided to help customers test the theory, do blondes really have more fun?
Below we outline the truth about blondes, introduce you to some expert blonde stylists from the team, share some fabulous promotions that will be running throughout January & February and finally share an array of products that will keep your blonde locks healthy.
There’s an old saying blondes have more fun. At Tips & Toes this season Hair Artistic Director Catherine Hawkes is exploring this notion by brightening up her client’s dos. “Tips and Toes are introducing the new blonde menu to showcase what you can do with different blondes and what is the best after care for each blonde,” she says of the promotion running from January to February. Known for being a tricky colour to achieve, especially for those with naturally darker locks, her personalised approach sees her create everything from sun kissed to balayage and for some, over time, platinum results. “Anyone can go blonde within reason – if the hair has been previously coloured it may take several months to go blonde, but if you want more of a sun kissed look this can usually be achieved in one session,” Catherine notes.
Not only changing up your look for the New Year, going blonde has a whole host of benefits. “It’s an easy way to try something different,” Catherine says, “It can help highlight and contour parts of your face and even change your complete look.” For those with lighter shades of hair she suggests going blonder with highlights which will naturally lift your look and create different textures throughout your hair, whilst those with darker hair colours have to take into consideration the upkeep and may be better keeping their natural colour at the root then blending down to blonde.
The expectations of her clients are always key with Catherine saying, “What we need to realise is that good hair costs time and money, some hair transformations are not overnight and also will cause some damage to the hair. It is achievable with many hours in the salon and many treatments during the process to allow the hair to change drastically.” She also pushes aftercare which sees her advise her clients on the proper treatments and toners that will be required post going blonde. This is to ensure hair remains looking healthy with minimum damage occurring and results lasting well into 2019.
JANUARY & FEBRUARY PROMOTIONS
#BlondeYou
It's never been a better time to add some blonde to you hair. All inclusive, Tips & Toes has designed a hair menu with some lock worthy promotions running throughout January and February. Whether you've got dark hair or light...
Available for all hair lengths with all Tips & Toes trusted hair stylists.
Blonde Bombshell
Full head of Highlights, Treatment, Toner & Blow Dry - 800 AED
Brunette Balayage
Full head of Balayage, Treatment, Toner & Blow Dry - 940 AED
Sunkissed Ebony
Delicate Highlights, Treatment, Toner & Blow Dry - 640 AED
HAIR STYLIST HIGHLIGHT
Leaving your highlights in the hands of a professional is key to ensuring envy worthy hair. Here, we introduce Tips & Toes A-Team of talented stylists.
Grace, Aleksandra, Hala, Anna & Katerina
Senior Stylist Grace Gadal located at the Tips & Toes Al Khaleej Al Arabi Branch in Abu Dhabi loves to play around with tones and shades. “Beige blonde is my all-time favourite look. It works with summer and winter, so you don’t have to constantly change your look during the seasons,” she says.
A hair stylist for over 29 years, Aleksandra Michniowska at the Mira Town Centre Branch in Dubai knows how to achieve blonde hair with personality. Offering a unique take on the shade her work includes playing with pastel tones to make the shade pop. Offering a completely new look she's got the technical skills perfected.
Sun kissed hair with ombre is senior stylist Hala Al Saleh speciality when it comes to styling. Located in the Jimi District Branch in Al Ain she enjoys the challenges that blonde hair transformations bring. “ Giving my clients a completely new look is very satisfying,” says the stylist.
You’ll find Creative Head Stylist Anna Radivojevic at the Al Barsha Branch in Dubai. Enjoying the challenge that comes with transforming her clients hair into a blonde shade that they are 100% satisfied with is her ultimate mission. This, alongside ensuring that the integrity of clients hair is never jeopardized during the process.
“Blondes are a passion for me,” says creative head stylist Katerina Minova from the Mira Town Centre branch in Dubai. With 15 years experience she has found a love for creating volume and contrast through the use of different blonde tones. “I love playing with the effects of balayage. It’s easier for the clients and easy to maintain,” she adds.
CAT'S TOP PRODUCTS FOR BLONDES AND BEYOND
At Tips & Toes it is important for your hair to look gorgeous and also be healthy too.
Below Hair Artistic Director Catherine Hawkes has picked her top products to keep blonde hair looking and feeling fresh post visit to the salon…
ORIBE - New to Tips & Toes
Bright Blonde Shampoo (237.00 AED)
Correcting brassiness and yellow tones this formula immediately illuminates blonde and silver hair.
Bright Blonde Conditioner (236.00 AED)
Deeply nourishing this violet conditioner alongside the shampoo helps in restoring brightness and shine to blonde and silver locks.
Bright Blonde Radiance & Repair Treatment (281.00 AED)
A silkening treatment which is specifically formulated for blonde hair, this concentrate repairs and prevents damage.
L'OREAL
Blondifier Shampoo (107.00 AED)
Smoothing damaged hair and providing nourishment from a Polyphenol present in the açai berry, this shampoo gently cleanses locks. and adds multidimensional shine.
Blondifier Conditioner (119.00 AED)
A lightweight conditioner, the formulas helps to enhance the power of the shampoo whilst detangling locks from the lengths to ends.
Blondifier Treatment (144.50 AED)
A nourishing masque, after a single use hair will be nourished, smoothed and replenished. Expect shine like never before.
REDKEN
Colour Extend Blondage Shampoo (102.00 AED)
Part of Redken's latest Color Extend color care collection, this color-depositing purple shampoo helps to preserve blonde hair color between appointments.
Colour Extend Blondage Conditioner (107.00 AED)
Brighter and healthier hair can easily be achieved through this pure violet pigment. Expect strengthened locks that look brighter and healthier.
Vinegar Rinse Blonde Hair (117.00 AED)
Rebalancing the hair's pH whist gently clarifying, this rinse enhances the smoothness and shine of locks when used weekly.
Locations, Opening Hours & Contact Numbers:
There are 23 Tips & Toes hair salons across the UAE, you can find them here…
https://www.tipsandtoes.com/en/store-locator/
Call - 04 399 0550
www.TipsAndToes.com
Instagram.com/TipsAndToesME
#BlondeYou