Beauty Trends of 2019

We all on the look out for the latest Global Beauty Trends for 2019 that will shape the industry

Here Michael Nolte, Creative Director of online trend forecasting company Beautystreams, highlights three key movements that will influence the beauty landscape in 2019

1. Indie investment
We foresee the indie beauty movement will continue to shape the market in 2019. Big corporations will continue to invest in small, local businesses to reach consumers with increasingly specific demands. This is driven by consumers who are more and more individual and tend to distrust large corporations and brands to truly understand their needs.

2. Safe, clean, beauty
This will become an even more important topic. The mainstream now demands the highest percentage possible of naturals and active investment in eco-friendly processing and innovation.

3. Genderless products
The evolution of gender definition will fuel the launch of gender-neutral and unisex brands and products, as well as colour cosmetics respecting the needs of male skin.