This iconic OG hair bonding product is relaunching with EIDEAL in the Middle East

When it was initially introduced to the market, Olaplex was the veritable definition of game-changing and soon gained cult status amongst salon professionals and consumers alike. Now, the brand is ready to embark on a new chapter in the Middle East under the guidance of its official distributor, EIDEAL. Speaking to Professional Beauty about the partnership Haysam Eid, Managing Director of EIDEAL says “As a brand Olaplex is passionate about providing its salon customers with the best possible products and services and because we pride ourselves on delivering exceptional service, EIDEAL is the perfect fit for this exciting brand. We very much look forward to working with our salon partners on raising awareness of this brand and helping it grow exponentially in the region.”

Integral to the unbelievable results Olaplex was able to yield was an innovative chemical called Bis-Aminopropyl Diglycol Dimaleate, which allowed professionals to reach new heights in colour and care. Thanks to this rockstar ingredient, hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant. 

Now with 100 worldwide patents and counting, Olaplex remains the global market leader and synonymous with the category of haircare it kickstarted, namely “bond-building." Disulfide bonds are in all three main parts of the hair and are key to giving hair its structure, strength and stability. When all the bonds, especially the disulfide bonds, are intact and in alignment, you have healthy, beautiful, shiny, touchable hair but when these disulfide bonds are broken whether due to heat styling, chemical services or environmental factors such as UV and humidity, it results in damage such as split ends, frizz, lacklustre colour, thinning and dryness. When these precious bonds are broken, one incredibly damaging effect can take place. A single sulphur hydrogen molecule will pair with three oxygen molecules creating cysteic acid which then eats the protein out of the hair. But thanks to its advanced technology Olaplex can prevent this reaction from occurring and ensuring hair is beautiful, healthy, manageable and shiny.

Suitable and beneficial for all hair types including extensions, once the unrivalled success of the in-salon treatments was experienced, the team behind the brand created an acclaimed retail line as an at-home complement to the salon offering.

“Olaplex has become a by-word for bond building products,” continues Eid. “In the coming months, we are excited about the new launches the brand has planned which will once again become disruptors of the hair – and beauty – industry.”

Indeed, in the next few months, EIDEAL plans to bring two exciting new Olaplex haircare products to the market.

Infused with patented OLAPLEX Bond Building Technology, the Nº.4D CLEAN VOLUME DETOX DRY SHAMPOO is a healthy scalp dry shampoo that leaves hair looking first-day fresh with clean, weightless body and the scalp feeling calm and comfortable. The Nº.4D Clean Volume Detox Dry Shampoo is clinically proven not to clog pores or leave a white, powdery residue. But unlike other dry shampoos, it is formulated with weightless rice starch, a powerhouse oil-absorber that will not clog follicles or build-up on the hair and scalp. It also features Rambutan Seed Extract to neutralize toxins caused by daily pollution and free-radicals, as well as neutralize odours prevent odour-causing oxidation of sebum on the scalp and hair.

In addition to the dry shampoo, the brand has also released a reparative Volumizing Blow Dry Mist that offers lasting body and bounce that protects hair from heat to leave it soft, shiny, and visibly healthy. Sulphate Free and pH balanced, the Volumizing Blow Dry Mist contains Bamboo Extract Lipopeptides to help protect from styling damage and promote style retention; while Jackfruit Polysaccharides and advanced polymers create soft, frizz-free blowouts. Uniquely the product also contains Pea Peptides that help to provide antioxidant protection and fight free radicals.

In an unprecedented step, the brand will re- launch in the region with its first foray into the beauty industry with a lightweight lash serum called LASHBOND™ Building Serum. As well as including OLAPLEX Bond Building Technology™, hydrating Hyaluronic Acid, and Biotin to the lash line to support and sustain the natural growth cycle and lash retention in its formulation it also boasts another patented inclusion: OLAPLEX Peptide Complex Technology™. This proprietary blend of peptides, including an OLAPLEX-exclusive peptide that supports the look of longer, thicker, stronger, and fuller lashes. Impressively, in a clinical trial of 33 people using LASHBOND™ Building Serum, 94% experienced more voluminous-looking lashes, 97% reported improvement in the appearance of denser and longer lashes, while 100% reported improvement in the appearance of thicker lashes, with results appearing as early as two weeks into the trial. “We believe the hair industry in the Middle East is primed to welcome back Olaplex with open arms, as there has been no product that has been able to adequately provide the same in-salon and at-home offering,” says Eid. “Also, I am hugely confident that this first venture in the beauty industry by the brand will prove every bit as successful and revolutionary to this new market as the haircare products were when they launched -and this is just the beginning.”

With so much positive happenings on the horizon for Olaplex, can your salon afford not to bond with this brand?