TRUSS Professional, a Brazilian brand and a trailblazer in the professional hair care segment for over 20 years, is excited to make its debut at the upcoming Professional Beauty Abu Dhabi event in the Middle East on 07th October 2024.
Officially introduced recently in the UAE and distributed exclusively by pH7 Beauty and Personal Care Requisites Trading L.L.C, based in Dubai, TRUSS is dedicated to elevating hair care standards for salon owners across the region.
This year, we encourage salon owners and professional hairdressers to visit our booth to experience our high-performance products firsthand.
Attendees will have the opportunity to learn about our innovative offerings and receive exclusive goodie bags.
TRUSS Professional is proud to present its best-selling products specifically tailored for the Middle Eastern market, including:
1. Bleaches:
Air Libre: An exceptional ally for lightening hair, lifting to 2-5 levels based on hair type, condition, colour, and diameter. Perfect for freehand bleaching techniques, it enables stylists to achieve stunning results without the use of separators.
Blanc Blonde: An incredible ally for lightening hair, this dust-free formulation is enriched with Collagen and Lanolin to protect strands during the bleaching process.
8X Powder: A damage minimizer and bond builder, perfect for coloring and bleaching procedures. Its unique formulation includes a Vegetable Complex enriched with Beeswax, which helps reduce damage while enhancing hair integrity.
2. Fast Repair Kit Treatment: Rapid recovery treatment kit indicated to quickly recover fragile and lifeless strands that have undergone chemical processes, external aggressions. It contains three incredible products to replenish the protein in the hair fibre, restructuring the strands to leave them stronger, more resistant and with healthy growth.
“TRUSS Professional is dedicated to redefining hair care for salon owners in the Middle East,” said Florentina Dumitru, Sales Manager GCC at pH7.
“Our presence at the Professional Beauty Abu Dhabi empowers salon owners to offer their clients lasting, high-performance hair treatments through exceptional products and training.”
About TRUSS Professional:
Founded in 2001, TRUSS is a Brazilian brand dedicated to delivering high-performance products for restoring and styling all hair types. Pioneering the workstation concept, TRUSS has revolutionized the beauty industry with innovative solutions and effective results. With over 20 years at the forefront of professional hair care in nearly 40 countries, TRUSS sets the standard for excellence. Now, it’s time for the Middle Eastern salons to experience the excellence of TRUSS Professional.
Don’t miss this opportunity to meet the expert team of TRUSS, to present you the latest trends and innovative technology in the art of haircare.
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