UAE’s Middle Eastern wellness market valued at AED 9.9 bn
The UAE leads the Middle Eastern wellness tourism market, with an average of 1.7 million wellness trips generating $2.7 billion (AED9.9bn) annually, according to new research.
The country accounts for 14% of the MENA spa market, said Colliers Experiential Travel Series in a report which added that Morocco, Tunisia and Jordan were also prominent players in the regional market.
It said wellness trips in the UAE have grown by 17.9 per cent over the past five years, while overall tourism has grown 8.1 per cent.
The Dubai hotel spa market experienced a 9 per cent increase in the average number of treatments sold per day in the first half of 2016 compared to the same period in 2015 and 25 new hotel spas are expected to open this year, making a total of over 200 spas.
