UK Government launches aesthetics consumer safety campaign

The latest development in the long-running aesthetic procedure regulation debate is a consumer focused campaign from the Department of Health and Social Care (DHSC). The DHSC has produced a “cut out and keep” flyer of cosmetic procedure top tips and has funded information advertorials in UK consumer magazines including Heat, Grazia and Closer in a bid to encourage the public to take aesthetic procedures seriously and conduct thorough research before undertaking a treatment. Health minister Jackie Doyle-Price explained the reasons behind the campaign: “Many people don’t think fully about the consequences both physical and mental of having a cosmetic procedure.

These are serious treatments, and you should think carefully before you leap in. “I’m particularly worried about people seeking treatments which are unsuitable for them, or who are not prepared for the mental health impact of an aesthetic change. But we also need people to do their homework on the company or individual carrying out the procedure – if a deal looks too good to be true, then don’t be afraid to walk away. The consequences of botched procedures can be dreadful.”