Use the awards as a free marketing tool - get entering to Professional Beauty GCC Awards

If you haven’t considered putting your business forward for award nomination you may be missing a trick.

Winning will have innumerable benefits, but even if you don’t win, there are significant benefits to be gained by being a Finalist.
Here are our top reasons to enter:

1. Shout from the rooftops. Use an award on all corporate literature and advertising, on your website, in your newsletters. Use it as a tool for your business pitches. Drive home the fact that you are the best in your field.

2. Third Party Endorsement. Winning or being shortlisted for an award win often acts as a third party endorsement – added credibility which can be very powerful within your business to new clients as well as potential investors.

3. Publicity. Award success presents a great story for the media. Many award organisers and sponsors actively arrange press coverage on your behalf, opening up your business to new audiences.

4. Attract talent to your business. Smart employees want to work for the best.

5. Differentiate your business from your competitors. When a potential client or investor is sizing you up against your competitors, a business award could just give you the edge.

6. Reflect on your successes. The application process provides an opportunity to reflect on your successes. Often you will be so busy working on your business that you forget to stop and consider your strengths, areas for improvement and the direction you want your business to head.

7. Expert in your field. Winning or being shortlisted for an award can cement your reputation as a trusted authority in your field, which in turn brings future work and on-going PR opportunities.

8. Network with fellow business leaders. Attending an awards dinner give you the opportunity to network with other business leaders and professionals.

9. Boost staff morale and retention. Achieving recognition in business awards can have a positive effect on staff morale, motivation and retention as it acknowledges their contribution to your business success. Furthermore, the experience of attending an award ceremony can, in itself, be a fantastic way to enhance team spirit and improve future productivity.

10. The prize! And of course there is a shiny trophy on offer, what more could you ask for!

If you are looking for ways to promote your sales excellence initiative and get recognition for your innovation, enter the Professional Beauty GCC AWARDS and start reaping the benefits of being an award-winning business!