Gen Z is redefining the beauty industry, with 72% of consumers expecting AI-powered personalisation in their beauty routines. According to a new report by Revieve, a leading digital beauty and wellness platform, technology is no longer optional for brands wanting to capture this tech-savvy generation.
How Gen Z is Shaping the Future of Beauty
Revieve’s report, based on comprehensive surveys, industry trends, and digital engagement metrics, provides a data-driven look at Gen Z’s beauty preferences. The findings highlight three key priorities:
Personalisation through AI – Gen Z craves hyper-personalised experiences, with 64% more likely to buy from brands using AI-driven tools like skin analysis, virtual try-ons, and custom recommendations. Brands failing to embrace AI risk falling behind.
Sustainability & Innovation – This generation prioritises eco-conscious beauty solutions, preferring brands that integrate sustainable practices with cutting-edge technology.
The Rise of Gamification – 58% of Gen Z consumers engage with brands offering gamified experiences, such as interactive quizzes and reward-based loyalty programs. These elements boost engagement and encourage repeat purchases.
The Tech-Driven Future of Beauty
With Gen Z setting new industry standards, brands must innovate with AI, personalisation, and gamification to stay relevant. As beauty becomes more interactive and technology-driven, the future belongs to brands that evolve with these trends.
